{"id":16184,"date":"2022-09-09T17:30:41","date_gmt":"2022-09-09T12:00:41","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=16184"},"modified":"2022-09-09T17:32:58","modified_gmt":"2022-09-09T12:02:58","slug":"5-toxic-ways-millennials-and-gen-z-approach-finances-in-india","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/","title":{"rendered":"5 toxic ways millennials and gen z approach finance in India"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d2e8b04e748\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d2e8b04e748\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/#1_FOMO_combined_with_instant_gratification\" title=\"1. FOMO combined with instant gratification\">1. FOMO combined with instant gratification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/#2_Waiting_for_the_right_timeknowledgemoney_to_start_financial_planning\" title=\"2. Waiting for the right time\/knowledge\/money to start financial planning\">2. Waiting for the right time\/knowledge\/money to start financial planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/#3_Considering_frugality_as_a_bad_thing\" title=\"3. Considering frugality as a bad thing\">3. Considering frugality as a bad thing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/#4_Considering_our_parents_money_as_our_own_and_using_it_as_an_emergency_fund\" title=\"4. Considering our parent\u2019s money as our own and using it as an emergency fund\">4. Considering our parent\u2019s money as our own and using it as an emergency fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/#5_Lack_of_discipline_in_financial_decisions\" title=\"5. Lack of discipline in financial decisions\">5. Lack of discipline in financial decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/#Bottom_line\" title=\"Bottom line\">Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<p>Growing up, most young Indians from middle-class backgrounds have a similar experience with money and finances. We were taught to be vigilant about our spending and saving but talking about money was frowned upon.<\/p>\n<p>&nbsp;<\/p>\n<p>Even our own family\u2019s exact earnings were not disclosed to us. Asking for the same from anyone was considered rude and impolite. Most of us carried this stigma around financial conversations into our adulthood.<\/p>\n<p>&nbsp;<\/p>\n<p>This combined with the fact that all of us were bombarded with social media content and the culture of displaying wealth to the fullest has created some extremely harmful and dangerous perspectives toward money and finance.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are five harmful ways young millennials and gen z are approaching finance:<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_FOMO_combined_with_instant_gratification\"><\/span><strong><span data-preserver-spaces=\"true\">1. FOMO combined with instant gratification<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>One of the most common effects of internet culture has been the Fear Of Missing Out (FOMO). Young people these days view the world through the perfect and filtered lens of social media.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-16190\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-300x232.jpg\" alt=\"fomo\" width=\"400\" height=\"309\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-300x232.jpg 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1024x791.jpg 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-768x593.jpg 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1536x1187.jpg 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-150x116.jpg 150w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card.jpg 1650w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The consequence of this has been the rise in consumerism, especially that of materialist things that can be flaunted on these platforms.<\/p>\n<p>&nbsp;<\/p>\n<p>Young millennials and gen z who are in the early stages of their working life view their salaries and earnings as a means to enjoy life to the fullest. While this, in itself, is not a faulty approach, the definition of enjoying life has changed drastically.<\/p>\n<p>&nbsp;<\/p>\n<p>Earlier, it used to mean a comfortable present with a secure future. The secure future part has been completely eliminated these days.<\/p>\n<p>&nbsp;<\/p>\n<p>Enjoying life is only about enjoying the present. Securing the future financially has become an exception and not the norm.<\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">This is why so many young people are not investing or starting their health insurance as soon as they start earning. Most of us, even the ones with higher earnings live paycheck to paycheck and are prone to having our finances completely derailed by small obstacles.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Moreover,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kuvera.in\/blog\/why-young-indians-are-severely-unprepared-for-retirement\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the data<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0clearly shows that most young earners in their 20s and some in their 30s have not even thought about starting a retirement fund.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/kuvera.in\/fixed-deposit\/all\"><img loading=\"lazy\" class=\"alignleft wp-image-14483\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/08\/fd-blog-01-1-1024x334.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/08\/fd-blog-01-1-1024x334.jpg 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/08\/fd-blog-01-1-300x98.jpg 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/08\/fd-blog-01-1-768x250.jpg 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/08\/fd-blog-01-1-150x49.jpg 150w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/08\/fd-blog-01-1.jpg 1080w\" alt=\"kuvera-fixed-deposit-online\" width=\"400\" height=\"130\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Waiting_for_the_right_timeknowledgemoney_to_start_financial_planning\"><\/span><strong><span data-preserver-spaces=\"true\">2. Waiting for the right time\/knowledge\/money to start financial planning<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s true that the education system failed us by not making financial education a mandatory part of our curriculum but that cannot be our reason to keep on postponing planning our finances.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s also understandable that most young people are intimidated to invest due to the lack of financial awareness and the unavailability of surplus funds.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">However, this is very unhelpful as this just keeps on delaying your investing journey and you lose out on the benefit of compounding.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-16191\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1-300x232.jpg\" alt=\"when should you start financial planning\" width=\"400\" height=\"309\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1-300x232.jpg 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1-1024x791.jpg 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1-768x593.jpg 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1-1536x1187.jpg 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1-150x116.jpg 150w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-1.jpg 1650w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">It is better to start investing with a small amount of money and learn through practice than to wait for the right time when you have acquired the right amount of financial knowledge or your salary is higher.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">You can start your investment journey with a SIP of just \u20b9 100 per month with\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kuvera.in\/mutual-funds\/all\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Kuvera<\/span><\/a><span data-preserver-spaces=\"true\">. Like many other life skills, you will get better with practice and you can confidently invest larger amounts in the future.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">The idea is to build a habit of investing and prioritizing your finances as early as you can.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Considering_frugality_as_a_bad_thing\"><\/span><strong><span data-preserver-spaces=\"true\">3. Considering frugality as a bad thing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Frugality is the practice of being economical with your money and spending it judiciously but a lot of young millennials and gen z confuse it with being stingy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-16192\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-300x150.jpg\" alt=\"frugal living\" width=\"400\" height=\"200\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-300x150.jpg 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-1024x512.jpg 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-768x384.jpg 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-1536x768.jpg 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-2048x1024.jpg 2048w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-Banner-Landscape-150x75.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">How many of us have delayed asking a friend the money they owe us just because we don\u2019t want to appear stingy?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">How many times have you wanted to say no to a plan because it was stretching your budget but said yes or used some other excuse just to not appear stingy?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">How many times have you avoided asking for a promotion, raise, or negotiating your salary for the fear of appearing greedy or ungrateful?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Our childhood upbringing and culture have associated wanting more money with a lot of negative attributes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">This is why many of us consider being frugal a bad thing. Even when we want to be frugal and enjoy the comfort of not having to obsess over the next paycheck, we don\u2019t practice it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">The truth is even famous billionaires like Warren Buffet, Mark Zuckerberg, and Azim Premji live a self-proclaimed frugal lifestyle.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Millennials and gen z together need to change the stigma associated with frugality and embrace being judicious with their spending.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Considering_our_parents_money_as_our_own_and_using_it_as_an_emergency_fund\"><\/span><span data-preserver-spaces=\"true\">4. <b>Considering our parent\u2019s money as our own and using it as an emergency fund<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Most parents want their kids to have a comfortable life, they want to provide for their children and ensure their well-being. Most Indian parents go above and beyond to financially provide for their children.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">They fund our education<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They fund our expensive events like wedding<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They save and invest money under our name<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They always have our backs financially even when they cannot afford to\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-16193\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2-300x232.jpg\" alt=\"\" width=\"400\" height=\"309\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2-300x232.jpg 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2-1024x791.jpg 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2-768x593.jpg 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2-1536x1187.jpg 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2-150x116.jpg 150w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/09\/Untitled-Note-Card-2.jpg 1650w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">This has created a sense of entitlement amongst many of us. We view our parent\u2019s money as our own even when we are well into our adulthood and have decent earnings.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Many of us don\u2019t have an emergency fund or health insurance because we see their money as our emergency fund. While it is acceptable to depend on your parents during your education, the practice of being financially dependent on them when you have started earning is detrimental to both you and your parent\u2019s financial security.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It derails their finances and postpones you from becoming a financially secure and independent adults.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Lack_of_discipline_in_financial_decisions\"><\/span><strong><span data-preserver-spaces=\"true\">5. Lack of discipline in financial decisions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">This is one of the major problems with not just millennials or gen z but for all generations. Financial planning and investing work wonders if you are patient and consistent with it. But, most people lack the discipline to be consistent over a long period of time.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s not like youth these days do not want to better their lives and secure their financial future. But they do it impulsively and in spurts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">There are days when something or the other inspires us to put our life on track and we are determined to change our habits to achieve this.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">But this sudden burst of impulsive action fades away after a while and we go back to our usual behaviors.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">In finance, this needs to be avoided at all costs. Make small but sustainable changes to better your financial situation like following a monthly budget, start investing a small amount in\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kuvera.in\/triple-win-tax-plan\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">tax-saving mutual funds<\/span><\/a><span data-preserver-spaces=\"true\">, or start accumulating an emergency fund with\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/kuvera.in\/goals\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">goal-based investments<\/span><\/a><span data-preserver-spaces=\"true\">. But be consistent with it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span><strong><span data-preserver-spaces=\"true\">Bottom line<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Most of the above practices are a result of long-term socio-cultural conditioning and it requires mindful and consistent efforts to unlearn them and adopt a healthier approach towards money and finances.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">In recent years, this change has been apparent as more and more young people are taking charge of their finances and practicing responsible financial behavior.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">The existence of online investment and financial planning platforms like <a href=\"https:\/\/kuvera.in\/\">Kuvera<\/a> has made this easier than ever. There is no need for hefty paperwork or trips to the bank in order to better your financial situation. There is also a plethora of <a href=\"https:\/\/kuvera.in\/blog\/\">reliable financial information<\/a> to collect financial knowledge and increase your financial awareness.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/category\/zen-and-the-art-of-investing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Zen And The Art Of Investing<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Watch\/hear on YouTube: NPS Retirement Savings With Tax Benefits<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/3y_q_2h1YrY\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div><\/div>\n<\/div>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"https:\/\/app.kuvera.in\/\">Kuvera.in<\/a>\u00a0to discover\u00a0<a href=\"https:\/\/kuvera.in\/blog\/direct-plans-better\/\">Direct Plans<\/a>\u00a0and\u00a0<a href=\"https:\/\/app.kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a>\u00a0and\u00a0<a href=\"https:\/\/kuvera.in\/user\/login\">start investing today.<\/a><\/p>\n<p>#MutualFundSahiHai #KuveraSabseSahiHai!<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing up, most young Indians from middle-class backgrounds have a similar experience with money and finances. We were taught to be vigilant about our spending and saving but talking about money was frowned upon. &nbsp; Even our own family\u2019s exact earnings were not disclosed to us. Asking for the same from anyone was considered rude [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/5-toxic-ways-millennials-and-gen-z-approach-finances-in-india\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":16196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[106,594],"tags":[1506,1507,1511,1393,1396,1395,52,1510,1509,1371,1508],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 toxic ways millennials and gen z approach finances in India<\/title>\n<meta name=\"description\" content=\"Younger generation these days crave financial independence but still practices these harmful approaches towards finances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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