{"id":17390,"date":"2023-02-10T15:02:31","date_gmt":"2023-02-10T09:32:31","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=17390"},"modified":"2023-02-10T12:33:19","modified_gmt":"2023-02-10T07:03:19","slug":"smart-beta-etf","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/","title":{"rendered":"What is Smart Beta ETF?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f62fd0d74d6\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f62fd0d74d6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#Important_Factors_to_focus_on_working_on_Smart_Beta_funds\" title=\"Important Factors to focus on working on Smart Beta funds\">Important Factors to focus on working on Smart Beta funds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#Types_of_Smart_Beta_ETFs\" title=\"Types of Smart Beta ETFs\">Types of Smart Beta ETFs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#Advantages_of_Smart_Beta_ETFs\" title=\"Advantages of Smart Beta ETFs\">Advantages of Smart Beta ETFs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#Key_Takeaways_of_Smart_Beta_ETFs\" title=\"Key Takeaways of Smart Beta ETFs\">Key Takeaways of Smart Beta ETFs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#Best_Smart_Beta_Fund_in_India\" title=\"Best Smart Beta Fund in India\">Best Smart Beta Fund in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#Interested_in_how_we_think_about_the_markets\" title=\"Interested in how we think about the markets?\">Interested in how we think about the markets?<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/MQ1yCeFm69E\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"color: black; font-size: 18px;\">What is Smart Beta ETF?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Over an extended period, ETFs have become incredibly popular in Indian markets. They are a safe alternative for investors seeking to generate respectable profits while avoiding high risks. However, ETFs have some drawbacks, the biggest one being that, as passively managed assets, they cannot produce more significant returns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The smart-beta funds are helpful in this situation. Although these funds are relatively new to the Indian markets, they rapidly establish themselves in developed countries. Continue reading to learn more about low-risk smart beta funds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/kuvera.in\/fixed-deposit\/all\"><img loading=\"lazy\" class=\"aligncenter wp-image-20958 size-full\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/01\/FD-Banner-9.05-01-1.jpg\" alt=\"latest fixed deposits\" width=\"600\" height=\"150\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/01\/FD-Banner-9.05-01-1.jpg 600w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/01\/FD-Banner-9.05-01-1-300x75.jpg 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/01\/FD-Banner-9.05-01-1-150x38.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"color: black; font-size: 18px;\">Significance of Smart Beta ETF Funds<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In addition to the current ETF paradigms are smart beta funds or smart beta ETFs. This kind of investment combines the advantages of passively managed funds with the benefit of choosing investments based on predetermined formulas. Due to this obvious advantage, the funds can increase returns while preserving their low-cost business strategy (which is one of the prime features of a passively managed fund).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Between actively managed and passively managed funds, smart-beta funds serve as a bridge. Smart beta ETFs track the performance of an underlying index just like conventional ETFs do. The smart beta index has been changed to offer further advantages of better returns than the index.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: black; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Important_Factors_to_focus_on_working_on_Smart_Beta_funds\"><\/span>Important Factors to focus on working on Smart Beta funds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In financial terms, beta describes how an index moves regarding the market. The index is unique since it is based on underlying characteristics used to choose the index&#8217;s stocks and give them a value. The goal of this adjustment is to offer greater returns or lower volatility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: black; font-size: 16px;\">The following list includes the elements that contributed to the index&#8217;s creation.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Low volatility<\/strong> &#8211; Stocks with minimal volatility are given more importance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Value<\/strong> &#8211; Good stocks that are more affordable when creating the index are also considered.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Growth<\/strong> &#8211; Regardless of the business cycle, stocks continuously demonstrating growth are chosen.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Momentum<\/strong> &#8211; Similarly, the index gives higher weights to stocks that often follow market trends.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The index created using these parameters is first put to the test to determine an estimation of the potential returns. When the outcomes are satisfying, they convert into a useful smart beta index.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: black; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Types_of_Smart_Beta_ETFs\"><\/span>Types of Smart Beta ETFs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Although there are numerous varieties of smart beta ETF India strategies, some of the most popular ones are as follows:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Equally weighted ETF:<\/strong> This approach values the components and each holding instead of weighing the fund based on stock price and market capitalisation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Fundamentally weighted ETF:<\/strong> Financially driven fundamentals and measures, such as total earnings, profits, and revenue, are used to pick and evaluate companies.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Factor-based ETF:<\/strong> Stocks are weighted according to particular variables, such as balance sheet elements, undervalued valuations, or smaller, expanding enterprises.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Low volatility ETF:<\/strong> This approach concentrates on companies and indexes with minimal or no price movement throughout the historical era.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"color: black; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Advantages_of_Smart_Beta_ETFs\"><\/span>Advantages of Smart Beta ETFs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To combine the benefits of both investment philosophies, the smart beta index was created to fill the gap between actively managed and passively managed funds. Following are a few benefits of smart beta funds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher returns than those of typical ETFs<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ETFs have lower risk as a built-in characteristic. As they follow the index&#8217;s performance, smart beta ETFs are also regarded as low-risk investments.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investors can use a range of strategies offered by smart-beta funds to diversify their investment portfolios.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While the cost ratio is greater than typical ETFs but lower than actively managed funds, the cost of investing is still cheaper.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"color: black; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways_of_Smart_Beta_ETFs\"><\/span>Key Takeaways of Smart Beta ETFs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart Beta ETFs choose companies from a specific index according to principles.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A smart Beta ETF might only invest in businesses with particular traits or criteria.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active and passive investing are combined in smart beta.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart Beta investing chooses the stocks from an index while also considering other aspects.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ETFs that use equally weighted, fundamentally weighted, factor-based, or low volatility methods are typical examples of smart beta ETFs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: black; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Best_Smart_Beta_Fund_in_India\"><\/span>Best Smart Beta Fund in India<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Globally, smart-beta funds have experienced relatively strong growth, with an average yearly rise in assets invested of 21.5% during the previous five years. Despite being relatively new, several significant fund firms in India offer investors access to smart beta funds. Among a few smart beta funds in India, ICICI Prudential Mutual Fund is considered the best<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3 style=\"color: black; font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Interested_in_how_we_think_about_the_markets\"><\/span>Interested in how we think about the markets?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/category\/zen-and-the-art-of-investing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Zen And The Art Of Investing<\/strong><\/a><\/p>\n<p>Watch\/hear on YouTube: <strong>What is equity ETF?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/3xrl1mqY1GI\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"https:\/\/app.kuvera.in\/\">Kuvera.in<\/a>\u00a0to discover\u00a0<a href=\"https:\/\/kuvera.in\/blog\/direct-plans-better\/\">Direct Plans<\/a>\u00a0and\u00a0<a href=\"https:\/\/app.kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a>\u00a0and\u00a0<a href=\"https:\/\/kuvera.in\/user\/login\">start investing today.<\/a><\/p>\n<p>#MutualFundSahiHai #KuveraSabseSahiHai!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; What is Smart Beta ETF? &nbsp; Over an extended period, ETFs have become incredibly popular in Indian markets. They are a safe alternative for investors seeking to generate respectable profits while avoiding high risks. However, ETFs have some drawbacks, the biggest one being that, as passively managed assets, they cannot produce more significant [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":17392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[99,822],"tags":[1544,318,727,454,474],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Smart Beta ETFs ? - Kuvera<\/title>\n<meta name=\"description\" content=\"A Smart Beta ETFs uses rules bases system for selecting investment included in the portfolio. A ETF Track index such as S&amp;P500\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Smart Beta ETFs ? - Kuvera\" \/>\n<meta property=\"og:description\" content=\"A Smart Beta ETFs uses rules bases system for selecting investment included in the portfolio. A ETF Track index such as S&amp;P500\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/smart-beta-etf\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T09:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T07:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/10\/Thumbnail-27.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kuvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kuvera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Smart Beta ETFs ? - Kuvera","description":"A Smart Beta ETFs uses rules bases system for selecting investment included in the portfolio. A ETF Track index such as S&P500","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/","og_locale":"en_US","og_type":"article","og_title":"What is Smart Beta ETFs ? - Kuvera","og_description":"A Smart Beta ETFs uses rules bases system for selecting investment included in the portfolio. A ETF Track index such as S&P500","og_url":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2023-02-10T09:32:31+00:00","article_modified_time":"2023-02-10T07:03:19+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/10\/Thumbnail-27.jpg","type":"image\/jpeg"}],"author":"Kuvera","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Kuvera","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/"},"author":{"name":"Kuvera","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307"},"headline":"What is Smart Beta ETF?","datePublished":"2023-02-10T09:32:31+00:00","dateModified":"2023-02-10T07:03:19+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/"},"wordCount":809,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["Advantages of ETFs","etf","etf funds","ETF investing","smart beta"],"articleSection":["Investing 101","Mutual Funds"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/smart-beta-etf\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/","url":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/","name":"What is Smart Beta ETFs ? - Kuvera","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2023-02-10T09:32:31+00:00","dateModified":"2023-02-10T07:03:19+00:00","description":"A Smart Beta ETFs uses rules bases system for selecting investment included in the portfolio. A ETF Track index such as S&P500","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/smart-beta-etf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/smart-beta-etf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Smart Beta ETF?"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307","name":"Kuvera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","caption":"Kuvera"},"description":"Kuvera is India's first free Direct Mutual Fund investing platform. We bring you goal-based investing and innovative features like Tax Harvesting, TradeSmart, Family Account and more!","sameAs":["http:\/\/kuvera.in"],"url":"https:\/\/kuvera.in\/blog\/author\/kuvera-research\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/17390"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=17390"}],"version-history":[{"count":7,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/17390\/revisions"}],"predecessor-version":[{"id":21301,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/17390\/revisions\/21301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/17392"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=17390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=17390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=17390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}