{"id":26347,"date":"2023-09-21T13:12:37","date_gmt":"2023-09-21T07:42:37","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=26347"},"modified":"2023-10-26T17:01:14","modified_gmt":"2023-10-26T11:31:14","slug":"bima-sugam-indias-insurance-game-changer","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/","title":{"rendered":"Bima Sugam: India\u2019s Insurance Game-Changer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d6cf4849a9d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d6cf4849a9d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#What_is_Bima_Sugam\" title=\"What is Bima Sugam?\">What is Bima Sugam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#Benefits_for_Policyholders\" title=\"Benefits for Policyholders\">Benefits for Policyholders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#Indias_Insurance_Landscape\" title=\"India&#8217;s Insurance Landscape\">India&#8217;s Insurance Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#Tackling_the_Penetration_Challenge\" title=\"Tackling the Penetration Challenge\">Tackling the Penetration Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#Spotlight_on_Bima_Sugam\" title=\"Spotlight on Bima Sugam\">Spotlight on Bima Sugam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#Indias_Insurance_Prospects_Bright_and_Promising\" title=\"India&#8217;s Insurance Prospects: Bright and Promising\">India&#8217;s Insurance Prospects: Bright and Promising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#Final_Takeaway\" title=\"Final Takeaway\">Final Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">The insurance sector in India is on the brink of its very own &#8220;UPI moment&#8221; with the upcoming roll-out of Bima Sugam \u2013 aptly named for &#8220;insurance made simple&#8221; in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders.<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_is_Bima_Sugam\"><\/span><b>What is Bima Sugam?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bima Sugam will function much like an e-commerce platform, but specifically for insurance. Here&#8217;s what it promises:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A marketplace for insurers to offer their policies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A place for policyholders to buy policies, apply for claims, and access other related services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The introduction of an e-Bima account, similar to a demat account, for purchasing insurance policies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linkages with UIDAI, NSDL, and CSDL to centralize and streamline insurance processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A composition of stakeholders includes life and general insurance companies owning 47.5% each, and brokers and agents holding 2.5% each.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Benefits_for_Policyholders\"><\/span><b>Benefits for Policyholders<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bima Sugam aims to simplify insurance for the everyday user. How?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users can create an e-bima account to purchase, apply for claims, and address grievances.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No need to maintain physical copies of insurance documents, everything&#8217;s online!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initially planned for January 2023, the launch has been rescheduled to June 2024.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Beyond Bima Sugam, there&#8217;s also the anticipated launch of the Health Claims Exchange, set to simplify health insurance claims, making tracking more transparent and efficient.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Indias_Insurance_Landscape\"><\/span><b>India&#8217;s Insurance Landscape<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Currently ranking 10th globally, India&#8217;s insurance market is predicted to soar to the 6th position by 2032. With a booming economy projected to grow over 7% in upcoming years and a plethora of regulatory reforms, this dream seems well within reach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Tackling_the_Penetration_Challenge\"><\/span><b>Tackling the Penetration Challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">India, with its vast population, faces the challenge of increasing its insurance penetration from the current 1% to match the global average of 3.9%. But with reforms, innovative products, customer-friendly environments, and Bima Sugam&#8217;s promise, the sector seems poised for a massive leap.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Spotlight_on_Bima_Sugam\"><\/span><b>Spotlight on Bima Sugam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bima Sugam&#8217;s ambition to become the world&#8217;s largest online insurance marketplace has caught the industry&#8217;s attention. Given India&#8217;s diverse population, it might not only be a success at home but also serve as a blueprint for other growing economies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=fixed-deposit\/all\"><img loading=\"lazy\" class=\"alignnone wp-image-26868\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size-300x75.png\" alt=\"FD Rates October 2023\" width=\"400\" height=\"100\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size-300x75.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size-150x38.png 150w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size.png 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Indias_Insurance_Prospects_Bright_and_Promising\"><\/span><b>India&#8217;s Insurance Prospects: Bright and Promising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to the Swiss Re Sigma 4 2022 report:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India is one of the world&#8217;s fastest-growing insurance markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Factors like strong economic growth, young population, increased risk awareness, digital penetration, and regulatory shifts are fuelling this growth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The recent increase of FDI in domestic insurers from 49% to 74%, with expectations to touch 100%, shows a positive trajectory for the market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The emergence of over 110 InsurTech startups in India and funding surges in the sector highlight India&#8217;s rapidly digitalizing insurance market.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Final_Takeaway\"><\/span><b>Final Takeaway<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">India&#8217;s general insurance sector is gearing up for monumental progress. With platforms like Bima Sugam, the industry is primed to increase access, employment opportunities, and innovative solutions to bridge the protection gap.\u00a0 We believe <\/span><span style=\"font-weight: 400;\">this technology-driven platform will simplify the insurance process for customers nationwide, boosting the country&#8217;s insurance coverage rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interested in how we think about the markets?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/category\/zen-and-the-art-of-investing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Zen And The Art Of Investing<\/strong><\/a><\/p>\n<p>Watch\/hear on YouTube:<\/p>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/LpT36NlFLgk\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"http:\/\/www.kuvera.in\/\">Kuvera.in<\/a>\u00a0to discover Direct Plans and Fixed Deposits and start investing today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The insurance sector in India is on the brink of its very own &#8220;UPI moment&#8221; with the upcoming roll-out of Bima Sugam \u2013 aptly named for &#8220;insurance made simple&#8221; in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders. &nbsp; What is Bima Sugam? &nbsp; Bima Sugam will function [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":26348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[99],"tags":[1763,221],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bima Sugam: India&#039;s Insurance Game-Changer<\/title>\n<meta name=\"description\" content=\"The insurance sector in India is on the brink of its very own &quot;UPI moment&quot; with the upcoming roll-out of Bima Sugam \u2013 aptly named for &quot;insurance made simple&quot; in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bima Sugam: India&#039;s Insurance Game-Changer\" \/>\n<meta property=\"og:description\" content=\"The insurance sector in India is on the brink of its very own &quot;UPI moment&quot; with the upcoming roll-out of Bima Sugam \u2013 aptly named for &quot;insurance made simple&quot; in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T07:42:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T11:31:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/09\/Bima.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kuvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kuvera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bima Sugam: India's Insurance Game-Changer","description":"The insurance sector in India is on the brink of its very own \"UPI moment\" with the upcoming roll-out of Bima Sugam \u2013 aptly named for \"insurance made simple\" in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/","og_locale":"en_US","og_type":"article","og_title":"Bima Sugam: India's Insurance Game-Changer","og_description":"The insurance sector in India is on the brink of its very own \"UPI moment\" with the upcoming roll-out of Bima Sugam \u2013 aptly named for \"insurance made simple\" in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders.","og_url":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2023-09-21T07:42:37+00:00","article_modified_time":"2023-10-26T11:31:14+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/09\/Bima.png","type":"image\/png"}],"author":"Kuvera","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Kuvera","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/"},"author":{"name":"Kuvera","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307"},"headline":"Bima Sugam: India\u2019s Insurance Game-Changer","datePublished":"2023-09-21T07:42:37+00:00","dateModified":"2023-10-26T11:31:14+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/"},"wordCount":546,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["Indian economy","insurance"],"articleSection":["Investing 101"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/","url":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/","name":"Bima Sugam: India's Insurance Game-Changer","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2023-09-21T07:42:37+00:00","dateModified":"2023-10-26T11:31:14+00:00","description":"The insurance sector in India is on the brink of its very own \"UPI moment\" with the upcoming roll-out of Bima Sugam \u2013 aptly named for \"insurance made simple\" in Hindi. This platform aims to become the one-stop solution for all insurance-related transactions for policyholders.","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/bima-sugam-indias-insurance-game-changer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Bima Sugam: India\u2019s Insurance Game-Changer"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307","name":"Kuvera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","caption":"Kuvera"},"description":"Kuvera is India's first free Direct Mutual Fund investing platform. We bring you goal-based investing and innovative features like Tax Harvesting, TradeSmart, Family Account and more!","sameAs":["http:\/\/kuvera.in"],"url":"https:\/\/kuvera.in\/blog\/author\/kuvera-research\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/26347"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=26347"}],"version-history":[{"count":6,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/26347\/revisions"}],"predecessor-version":[{"id":26910,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/26347\/revisions\/26910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/26348"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=26347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=26347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=26347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}