{"id":26646,"date":"2023-10-09T16:10:28","date_gmt":"2023-10-09T10:40:28","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=26646"},"modified":"2023-12-04T17:04:21","modified_gmt":"2023-12-04T11:34:21","slug":"the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/","title":{"rendered":"The Economic Impact of the ICC Cricket World Cup 2023 on India"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e212456d2ed\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e212456d2ed\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#Economic_Impact_of_the_World_Cup\" title=\"Economic Impact of the World Cup\">Economic Impact of the World Cup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#Impact_on_the_Sports_Industry\" title=\"Impact on the Sports Industry\">Impact on the Sports Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#Inflation_Concerns\" title=\"Inflation Concerns\">Inflation Concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#Boost_in_Consumption\" title=\"Boost in Consumption\">Boost in Consumption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#Historical_Returns_During_the_World_Cup\" title=\"Historical Returns During the World Cup\">Historical Returns During the World Cup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Cricket in India isn&#8217;t just a sport; it&#8217;s an emotion. The 13th edition of the ICC Cricket World Cup has returned to Indian soil after a long 12-year wait, creating an electric atmosphere that transcends stadiums and homes alike. While the focus is undeniably on thrilling matches and fierce rivalries, there&#8217;s another game in play\u2014the one that fuels the Indian economy.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-26648\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/PTI10-04-2023-000546A-0_1696472374513_1696485852666.webp\" alt=\"\" width=\"400\" height=\"225\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Economic_Impact_of_the_World_Cup\"><\/span><strong>Economic Impact of the World Cup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Economists from the Bank of Baroda have calculated the potential windfall, estimating that the ICC Men&#8217;s Cricket World Cup could inject a staggering $2.4 billion into India&#8217;s economy. Another report from BQ Prime echoes this sentiment, forecasting an economic boost of around Rs 13,500 crore.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>The World Cup 2019 saw a colossal viewership of 552 million and became one of the most-watched tournaments in the history of Indian television. The India-Pakistan showdown garnered an astonishing 244 million viewers, according to BARC data.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>The stage is set for an even grander spectacle with the home soil excitement. The economists predict that total viewership\u2014across television and streaming platforms\u2014will surpass the 2019 record. This anticipation spells good news for broadcasters and sponsors, potentially reaping a handsome \u20b9105 billion to \u20b9120 billion in TV rights and sponsorship revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>Yet, the World Cup is not merely about the matches\u2014it&#8217;s an experience almost like an Indian festival. Thousands of ardent cricket fans will embark on journeys, through roads, skies, and rails to witness live action. They&#8217;ll book accommodations, relish local cuisines, and secure coveted match tickets, ranging from a modest Rs 500 to an eye-popping Rs 40,000-50,000!<\/p>\n<p>&nbsp;<\/p>\n<p>The ones not traveling to attend in person will be glued to their screens, streaming matches online, and indulging in snacking. Snacks, cold drinks, and beer will be the order of the day, often procured through e-commerce and food delivery services.<\/p>\n<p>&nbsp;<\/p>\n<p>This grand event promises to provide an economic boost across various sectors, including food delivery, quick commerce, alcoholic beverages, soft drinks, media, and online gaming. Madan Sabnavis, Chief Economist at the Bank of Baroda, estimates that World Cup-related spending could inject a substantial Rs 18,000-20,000 crore into the economic output for the October-December quarter.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Impact_on_the_Sports_Industry\"><\/span><strong>Impact on the Sports Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>India&#8217;s sports industry is a magnet for significant sponsorships and media spending, tallying an impressive $1.8 billion annually. A staggering 85 percent of this largesse gravitates toward cricket alone. Cricketing events alone command a lion&#8217;s share, with $900 million allocated to media spending each year, constituting 8 percent of the country&#8217;s total advertising spend.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=fixed-deposit\/all\"><img loading=\"lazy\" class=\"alignnone wp-image-26868\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size-300x75.png\" alt=\"FD Rates October 2023\" width=\"400\" height=\"100\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size-300x75.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size-150x38.png 150w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/400X100-Size.png 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This year, the estimated spends by brands are $240 million, with a 10-second ad costing up to INR 30 lakh. The official sponsors include giants like Coca-Cola, Google Pay, Unilever, and more.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Inflation_Concerns\"><\/span><strong>Inflation Concerns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>However, the World Cup could also cast its shadow on inflation. Airline tickets and hotel rentals have already witnessed price hikes for the duration of the tournament. Additionally, service charges in the informal sector across the ten host cities may experience notable increases. This could nudge inflation upward by a modest 0.15% to 0.25% for the months of October and November.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Boost_in_Consumption\"><\/span><strong>Boost in Consumption<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Moreover, consumption has risen over the past decade because more people are now taking home a bigger paycheck. A recent analysis by BNP Paribas based on numbers from the income tax department show the number of people earning above Rs 5 lakh per annum has surged five times, from 3.8 million in FY12 to 18 million in FY21.<\/p>\n<p>&nbsp;<\/p>\n<p>The downside of higher consumption is inflation. Hotel and flight tickets, for instance, have become costlier in the wake of the World Cup.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Historical_Returns_During_the_World_Cup\"><\/span><strong>Historical Returns During the World Cup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>Let&#8217;s take a quick look at historical market returns during previous World Cup seasons.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>In 2003, market returns soared by an impressive 71.9%.<\/li>\n<li>2007 saw a substantial increase of 54.77%.<\/li>\n<li>However, 2011 witnessed a temporary setback with a dip of -24.62%.<\/li>\n<li>In 2015, there was a minor hiccup with returns declining by -4.06%.<\/li>\n<li>In 2019, the markets rebounded, posting a gain of 12.02%.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These numbers underscore the potential for significant market movements during World Cup seasons, and the 2023 World Cup in India is poised to follow suit.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>As India takes center stage in hosting the ICC Cricket World Cup 2023 , the economic prospects for key sectors such as hospitality, aviation, and food and beverages look exceedingly promising.<\/p>\n<p>&nbsp;<\/p>\n<p>In conclusion, the ICC Cricket World Cup 2023 isn&#8217;t just a celebration of cricket; it&#8217;s a celebration of India&#8217;s economic vitality, showcasing its prowess in hosting a global sporting event while providing significant economic benefits across various sectors. As the matches unfold, it&#8217;s not just the boundaries and wickets that&#8217;ll be in focus\u2014it&#8217;s the economic scorecard that promises to keep us equally enthralled.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>*Disclaimer*<\/strong><\/em><\/p>\n<p><em>The information provided in the above blog is intended for informational purposes only. It does not constitute financial or investment advice. The content presented here should not be considered as a recommendation to buy, sell, or invest in any financial instruments, stocks, securities, or assets.<\/em><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>Interested in how we think about the markets?<\/p>\n<\/div>\n<p>Read more: <a href=\"https:\/\/kuvera.in\/blog\/category\/zen-and-the-art-of-investing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Zen And The Art Of Investing<\/strong><\/a><\/p>\n<p>Watch\/hear on YouTube: Investing with legends series<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/tY33RbqMxmI\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit <a href=\"https:\/\/www.kuvera.in\/\"><strong>kuvera.in<\/strong><\/a> to discover <a href=\"https:\/\/kuvera.in\/blog\/direct-plans-better\/\"><strong>Direct Plans<\/strong><\/a> and <strong><a href=\"https:\/\/kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a><\/strong> and <a href=\"https:\/\/kuvera.in\/user\/login\"><strong>start investing today.<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket in India isn&#8217;t just a sport; it&#8217;s an emotion. The 13th edition of the ICC Cricket World Cup has returned to Indian soil after a long 12-year wait, creating an electric atmosphere that transcends stadiums and homes alike. While the focus is undeniably on thrilling matches and fierce rivalries, there&#8217;s another game in play\u2014the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":26647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[147,593,594],"tags":[2418,2417,2130,2416],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Economic Impact of the ICC Cricket World Cup 2023 on India<\/title>\n<meta name=\"description\" content=\"The Economic Impact of ICC Cricket World Cup 2023 on India&#039;s Financial Landscape, potential sectors to thrive during this World Cup 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Economic Impact of the ICC Cricket World Cup 2023 on India\" \/>\n<meta property=\"og:description\" content=\"The Economic Impact of ICC Cricket World Cup 2023 on India&#039;s Financial Landscape, potential sectors to thrive during this World Cup 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-09T10:40:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T11:34:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/Blue-White-Simple-Financial-Tips-Blog-Banner-2023-10-09T033741.555.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kuvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kuvera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Economic Impact of the ICC Cricket World Cup 2023 on India","description":"The Economic Impact of ICC Cricket World Cup 2023 on India's Financial Landscape, potential sectors to thrive during this World Cup 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/","og_locale":"en_US","og_type":"article","og_title":"The Economic Impact of the ICC Cricket World Cup 2023 on India","og_description":"The Economic Impact of ICC Cricket World Cup 2023 on India's Financial Landscape, potential sectors to thrive during this World Cup 2023.","og_url":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2023-10-09T10:40:28+00:00","article_modified_time":"2023-12-04T11:34:21+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2023\/10\/Blue-White-Simple-Financial-Tips-Blog-Banner-2023-10-09T033741.555.png","type":"image\/png"}],"author":"Kuvera","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Kuvera","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/"},"author":{"name":"Kuvera","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307"},"headline":"The Economic Impact of the ICC Cricket World Cup 2023 on India","datePublished":"2023-10-09T10:40:28+00:00","dateModified":"2023-12-04T11:34:21+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/"},"wordCount":889,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["cricket","ICC World Cup","Indian economy 2o23","world cup"],"articleSection":["Monetary History","personal finance","Young earners"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/","url":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/","name":"The Economic Impact of the ICC Cricket World Cup 2023 on India","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2023-10-09T10:40:28+00:00","dateModified":"2023-12-04T11:34:21+00:00","description":"The Economic Impact of ICC Cricket World Cup 2023 on India's Financial Landscape, potential sectors to thrive during this World Cup 2023.","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/the-economic-impact-of-the-icc-cricket-world-cup-2023-on-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"The Economic Impact of the ICC Cricket World Cup 2023 on India"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307","name":"Kuvera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","caption":"Kuvera"},"description":"Kuvera is India's first free Direct Mutual Fund investing platform. We bring you goal-based investing and innovative features like Tax Harvesting, TradeSmart, Family Account and more!","sameAs":["http:\/\/kuvera.in"],"url":"https:\/\/kuvera.in\/blog\/author\/kuvera-research\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/26646"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=26646"}],"version-history":[{"count":7,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/26646\/revisions"}],"predecessor-version":[{"id":27649,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/26646\/revisions\/27649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/26647"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=26646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=26646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=26646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}