{"id":31,"date":"2015-09-30T14:20:07","date_gmt":"2015-09-30T14:20:07","guid":{"rendered":"https:\/\/kuverablog.wordpress.com\/?p=31"},"modified":"2019-06-10T09:38:18","modified_gmt":"2019-06-10T09:38:18","slug":"007-anchoring-is-5kmonth-the-right-sip-for-me","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/","title":{"rendered":"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-319 aligncenter\" src=\"https:\/\/blog.kuvera.in\/wp-content\/uploads\/2015\/09\/anchoring-300x286.png\" alt=\"anchoring\" width=\"503\" height=\"480\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2015\/09\/anchoring-300x286.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2015\/09\/anchoring-768x731.png 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2015\/09\/anchoring-1024x975.png 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2015\/09\/anchoring.png 1272w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<p><em>Decision making is hard. When making a decision we put too much emphasis on the first piece of information we are offered. This cognitive bias is called anchoring. For example, did you sit down and analyze your income, expenses, assets and liabilities to decide how much to invest in a Systematic Investment Plan (SIP) or did you just choose a number suggested by a well-wisher? We recommend investing monthly surplus income based on <a href=\"\/005-dial-a-for-asset-allocation\/\" target=\"_blank\" rel=\"noopener\">your asset allocation model<\/a> i.e every month invest the cash surplus you have over and above your annual expenses. \u00a0\u00a0<\/em><\/p>\n<p>Scenario 1: Ram calls to wish his grandpa on his 91<sup>st<\/sup> birthday. After the call he logs onto <a href=\"https:\/\/www.kuvera.in\" target=\"_blank\" rel=\"noopener\">kuvera.in<\/a> where our intelligent algorithm suggests that he invest 65% of his portfolio in equities. Ram thinks 65% is low and over-rides it to 75%.<\/p>\n<p>Scenario2: Ram is out playing cricket and he gets out on 10. He is a good batsman and is unhappy with his low score. After the game he logs onto kuvera.in where our intelligent algorithm suggests that he invest 65% of his portfolio in equities. Ram thinks 65% is high and over-rides it to 45%.<\/p>\n<p>If the above scenarios sound bizarre, then you are not the only one. Everyone thinks the same when they first come across \u201cAnchoring\u201d. In the first scenario Ram\u2019s brain is anchored on 91 (his grandpa\u2019s age). From that context 65% allocation looks small (65 &lt;&lt; 91) and he adjusts his equity investment up to 75%. In the second scenario his brain is anchored to his score of 10. From that context 65% allocation looks really big (65 &gt;&gt; 10) and he adjusts his equity investment down to 45%.<\/p>\n<p>The above is not just a hypothetical example; researches have run countless experiments <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anchoring\" target=\"_blank\" rel=\"noopener\">showing the effect of anchoring.<\/a><br \/>\n<em>\u201cIn a study by Tversky and Kahneman, participants observed a roulette wheel that was predetermined to stop on either 10 or 65. Participants were then asked to guess the percentage of the United Nations that were African nations. Participants whose wheel stopped on 10 guessed lower values (25% on average) than participants whose wheel stopped at 65 (45% on average). The pattern has held in other experiments for a wide variety of different subjects of estimation.\u201d<\/em><\/p>\n<p>Anchoring is prevalent everywhere. When bargaining we anchor on the original price i.e we will offer Rs150 for something being sold for Rs300, and Rs300 for something being sold for Rs600, though in reality we don\u2019t know the true cost of either item. 50% of the asking price just seems like a good deal.<\/p>\n<p>Similarly, if a friend or a family member is doing a Rs5,000\/month SIP, we are likely to pick a number not different from that for ourselves, even though our life stage and cash availability could be very different. A SIP in itself is an anchor that could cause under-investment over the long run. People rarely up-size their SIP as <a href=\"http:\/\/blog.kuvera.in\/009-invest-more-tomorrow-sip-a-better-sip-for-you\/\" target=\"_blank\" rel=\"noopener\">they grow wealthy.<\/a> Just because they started with a Rs5,000\/month SIP they continue on it even though their salaries are significantly higher now.<\/p>\n<p>Finally, research has shown that experts are as likely to anchor as non-experts. Investment advisers who know you personally might anchor your portfolio on their relationship with you or other clients they have. A data driven approach in analyzing and allocating your portfolio could avoid most anchoring pitfalls and prevent you from losing out on long term investment gains.<\/p>\n<p>It\u2019s all good in theory, but what does it mean in practice:<\/p>\n<ol>\n<li>Unfortunately it is hard to avoid the anchoring bias. Knowing that it exists and correcting for it is the first step in the right direction.<\/li>\n<li>Make data driven decisions rather than gut driven decisions.<\/li>\n<li>Do not anchor your expectations on what you hear on financial media. A target price for a stock or an index is just one analysts expectation of the future price \u2013 do not anchor on it to make your own investment decisions.<\/li>\n<\/ol>\n<p>Visit <a href=\"http:\/\/www.kuvera.in\/\" target=\"_blank\" rel=\"nofollow noopener\">www.kuvera.in<\/a> to invest in &#8220;Direct Plans&#8221; of Mutual Funds and save BIG on commissions!!!<\/p>\n<p>If you like this post, share the love below..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decision making is hard. When making a decision we put too much emphasis on the first piece of information we are offered. This cognitive bias is called anchoring. For example, did you sit down and analyze your income, expenses, assets and liabilities to decide how much to invest in a Systematic Investment Plan (SIP) or [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[91],"tags":[2,11,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me? - Kuvera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me? - Kuvera\" \/>\n<meta property=\"og:description\" content=\"Decision making is hard. When making a decision we put too much emphasis on the first piece of information we are offered. This cognitive bias is called anchoring. For example, did you sit down and analyze your income, expenses, assets and liabilities to decide how much to invest in a Systematic Investment Plan (SIP) or [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-30T14:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-10T09:38:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2015\/09\/anchoring_bias.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaurav Rastogi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaurav Rastogi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me? - Kuvera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/","og_locale":"en_US","og_type":"article","og_title":"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me? - Kuvera","og_description":"Decision making is hard. When making a decision we put too much emphasis on the first piece of information we are offered. This cognitive bias is called anchoring. For example, did you sit down and analyze your income, expenses, assets and liabilities to decide how much to invest in a Systematic Investment Plan (SIP) or [...]Read More...","og_url":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2015-09-30T14:20:07+00:00","article_modified_time":"2019-06-10T09:38:18+00:00","og_image":[{"width":560,"height":520,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2015\/09\/anchoring_bias.jpg","type":"image\/jpeg"}],"author":"Gaurav Rastogi","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Gaurav Rastogi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/"},"author":{"name":"Gaurav Rastogi","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/90a520bbda6e474788752100f61385bd"},"headline":"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me?","datePublished":"2015-09-30T14:20:07+00:00","dateModified":"2019-06-10T09:38:18+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/"},"wordCount":679,"commentCount":2,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["Anchoring","Investing","SIP"],"articleSection":["Investment Advisor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/","url":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/","name":"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me? - Kuvera","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2015-09-30T14:20:07+00:00","dateModified":"2019-06-10T09:38:18+00:00","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/007-anchoring-is-5kmonth-the-right-sip-for-me\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Anchoring &#8211; Is 5k\/month the right Systematic Investment Plan (SIP) for me?"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/90a520bbda6e474788752100f61385bd","name":"Gaurav Rastogi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/GR-150x150.jpg","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/GR-150x150.jpg","caption":"Gaurav Rastogi"},"description":"Gaurav is the CEO of Kuvera. A graduate of IITD and Chicago Booth, he managed a long-short equity strategy for Morgan Stanley before starting Kuvera.","url":"https:\/\/kuvera.in\/blog\/author\/rustyhk123\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/31"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":8,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":1049,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions\/1049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}