{"id":34278,"date":"2024-11-20T18:03:26","date_gmt":"2024-11-20T12:33:26","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=34278"},"modified":"2024-11-25T15:52:05","modified_gmt":"2024-11-25T10:22:05","slug":"top-mistakes-to-avoid-when-investing-in-mutual-funds","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/","title":{"rendered":"Top Mistakes to Avoid When Investing in Mutual Funds"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Thanks to the television and radio commercials, we thoroughly know that <\/span><i><span style=\"font-weight: 400;\">mutual funds sahi hai<\/span><\/i><span style=\"font-weight: 400;\">. But do we get it right all the time and if there is anything that could go wrong with our mutual funds India investment decisions? <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/all\/invest-sip?source=blog\"><img loading=\"lazy\" class=\"alignnone wp-image-29759\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png\" alt=\"Start SIP on Kuvera\" width=\"600\" height=\"150\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-300x75.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-768x192.png 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1536x384.png 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-2048x512.png 2048w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-150x38.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Investing in mutual funds India can be better investment products for goal based financial planning, wealth management and life-goal planning. Whether it is planning for your child&#8217;s education, buying a dream home, or securing a comfortable retirement,there are calculators and goal-based funds available to meet them. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, it is crucial to navigate the investment landscape carefully and avoid common pitfalls that can hinder your mutual fund returns. Here are fifteen common mutual funds investment mistakes to look for while investing. Investors can benefit by not letting these fifteen common mistakes derail your mutual fund investment journey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let us learn more about them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Top Mistakes to Avoid When Investing in Mutual Funds<\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>1. Investing Without Clear Financial Goals<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before you even consider investing in mutual funds India, you need to clearly define your financial goals. Are you saving for a down payment on a house in Bengaluru or Hyderabad within the next five years? Do you want to build a corpus for your child&#8217;s higher education at a prestigious Indian university in ten years? Or are you planning for a comfortable retirement in twenty years? Aligning your investments with specific goals helps you choose the right funds and stay focused on your investment journey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Ignoring Your Risk Tolerance<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every investor has a unique risk tolerance. Are you comfortable with market fluctuations and potential short-term losses, or do you prefer stable, low-risk investments? Understanding your risk profile is crucial for selecting suitable mutual funds India. For instance, if you are risk-averse and saving for your child&#8217;s education, you might opt for debt funds or conservative hybrid funds. If you have a higher risk appetite and a longer investment horizon, like retirement planning, you could consider equity funds with the potential for higher mutual fund returns, but also higher volatility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Chasing Past Performance<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Do not fall into the trap of chasing past performance. A fund&#8217;s historical returns are not always indicative of future performance. Market conditions change, and a fund that performed well in the past may not replicate that success in the future. Focus on the fund&#8217;s investment strategy, portfolio holdings, expense ratio, and consistency rather than solely relying on past mutual fund returns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Overlooking Expense Ratios<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every mutual fund charges an expense ratio to cover its operating costs. Even a small difference in expense ratios can significantly impact your mutual fund return over the long term. For example, a difference of 0.5% in expense ratio can translate to lakhs of rupees over a 20-year investment horizon when saving for retirement. Always compare expense ratios before investing in mutual funds India.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Not Diversifying Your Portfolio<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Diversification is a key principle of investing. Do not put all your eggs in one basket. Spread your investments across different asset classes (equity, debt, gold) and different sectors within each asset class. This helps to mitigate risk and potentially enhance mutual fund returns. For example, if you are aiming to build a retirement corpus, you could diversify your portfolio across large-cap, mid-cap, and small-cap equity funds, as well as debt funds for stability. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>6. Trying to Time the Market<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Trying to time the market, i.e., buying low and selling high, is extremely difficult, even for seasoned investors. Market movements are unpredictable, and you could end up buying high and selling low, resulting in losses. Instead of timing the market, consider a Systematic Investment Plan (SIP) to invest regularly in mutual funds India, irrespective of market fluctuations. This helps to average out your purchase cost over time and build wealth steadily.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>7. Investing Based on Emotions<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should avoid letting emotions like fear and greed dictate your investment decisions. Avoid panic selling during market downturns, like the one experienced during the COVID-19 pandemic, and don&#8217;t get carried away by market hype. Stick to your investment plan and make rational decisions based on your financial goals and risk tolerance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>8. Ignoring the Importance of Asset Allocation<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Asset allocation refers to the proportion of your investments in different asset classes. Your asset allocation should be aligned with your financial goals, investment horizon, and risk tolerance. For instance, if you&#8217;re a young investor with a long-term goal like retirement, you may allocate a higher proportion to equity funds for growth potential. As you approach retirement, you might shift towards a more conservative allocation with higher weightage to debt funds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>9. Not Reviewing Your Portfolio Regularly<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your investment portfolio is not a &#8220;set it and forget it&#8221; entity. Review your portfolio periodically, at least once a year, to ensure it remains aligned with your goals and risk tolerance. Rebalance your portfolio if necessary to maintain the desired asset allocation and optimise your mutual fund returns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>10. Falling for Fads and Trends<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Avoid investing in mutual funds India based on current fads or trends. Sectoral or thematic funds, like infrastructure or technology funds, may seem attractive during a particular market cycle, but they carry higher risk. Focus on diversified funds with a proven track record and a sound investment strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>11. Overlooking Tax Implications<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Different mutual funds India have different tax implications. For example, equity funds held for more than one year are eligible for long-term capital gains tax at a lower rate. Consider the tax implications of your investments and choose tax-efficient options whenever possible to maximise your mutual fund return.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>12. Not Seeking Professional Advice<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are unsure about which mutual funds India is suitable for you, don&#8217;t hesitate to seek professional advice from a financial advisor. A qualified advisor can help you define your financial goals, assess your risk tolerance, and create a personalised investment plan that aligns with your needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>13. Investing in Too Many Funds<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While diversification is important, investing in too many mutual funds India can lead to unnecessary complexity and make it difficult to track your portfolio. Choose a manageable number of funds that adequately diversify your investments across different asset classes and sectors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>14. Ignoring Exit Loads and Fees<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some mutual funds India may have exit loads, which are fees charged when you redeem your units before a specified period. Be aware of any exit loads and factor them into your investment decisions. Additionally, consider other fees like entry loads (if any) and transaction charges.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>15. Not Utilising Online Resources and Tools<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Several online resources and tools can help you research and compare mutual funds India. Utilise these resources to gain insights into fund performance, expense ratios, portfolio holdings, and other key metrics. Websites of AMFI (Association of Mutual Funds in India) and reputable financial portals can be valuable sources of information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Look for different mutual fund types and match with your financial goals using the <\/span><a href=\"https:\/\/kuvera.in\/mutual-funds\/all\"><span style=\"font-weight: 400;\">Kuvera portal<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/fixed-deposit?source=fd_blog_banner\"><img loading=\"lazy\" class=\"alignnone wp-image-29666 size-full\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/FD-Banner-9.4-03.png\" alt=\"FD Up to 9.40% on Kuvera\" width=\"600\" height=\"150\" \/><\/a><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By avoiding these common mistakes, you can increase your chances of achieving your financial goals through successful investments in mutual funds India. You need to remember, investing is a long-term journey that requires patience, discipline, and informed decision-making.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interested in how we think about the markets?<\/strong><\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/in-investing-the-simplest-things-are-the-hardest\/\">Zen And The Art Of Investing<\/a><\/p>\n<p><strong>Watch here: <\/strong>Is UPI Killing the Toffee Business?<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/hM0XWNr_1Wo?si=2cRzEVsKct24hsx0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=R7g03UwJAT8&amp;utm_source=Blog&amp;utm_medium=Weekly+wrap+22nd+July\" target=\"_blank\" rel=\"noopener\">kuvera.in<\/a> to discover Direct Plans of Mutual Funds and <a href=\"https:\/\/kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a>\u00a0and start investing today.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>AREVUK Advisory Services Pvt Ltd | SEBI Registration No. INA200005166<\/em><br \/>\n<em>DISCLAIMER: Mutual Fund investments are subject to market risks. Read all scheme related documents carefully. Registration granted by SEBI, membership of BASL (in case of IAs) and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Investments in securities market are subject to market risks. Read all the related documents carefully before investing. The securities quoted are for illustration only and are not recommendatory.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the television and radio commercials, we thoroughly know that mutual funds sahi hai. But do we get it right all the time and if there is anything that could go wrong with our mutual funds India investment decisions? &nbsp; &nbsp; Investing in mutual funds India can be better investment products for goal based [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":34289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[822,593],"tags":[650,1276,11,100,2018,2256,3320],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Mistakes to Avoid When Investing in Mutual Funds<\/title>\n<meta name=\"description\" content=\"Here are fifteen common mutual funds investment mistakes to look for while investing. Investors can benefit by not letting these fifteen ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Mistakes to Avoid When Investing in Mutual Funds\" \/>\n<meta property=\"og:description\" content=\"Here are fifteen common mutual funds investment mistakes to look for while investing. Investors can benefit by not letting these fifteen ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-20T12:33:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T10:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/11\/Blog-banner-header-image-41.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kuvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kuvera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Mistakes to Avoid When Investing in Mutual Funds","description":"Here are fifteen common mutual funds investment mistakes to look for while investing. Investors can benefit by not letting these fifteen ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/","og_locale":"en_US","og_type":"article","og_title":"Top Mistakes to Avoid When Investing in Mutual Funds","og_description":"Here are fifteen common mutual funds investment mistakes to look for while investing. Investors can benefit by not letting these fifteen ...","og_url":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2024-11-20T12:33:26+00:00","article_modified_time":"2024-11-25T10:22:05+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/11\/Blog-banner-header-image-41.png","type":"image\/png"}],"author":"Kuvera","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Kuvera","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/"},"author":{"name":"Kuvera","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307"},"headline":"Top Mistakes to Avoid When Investing in Mutual Funds","datePublished":"2024-11-20T12:33:26+00:00","dateModified":"2024-11-25T10:22:05+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/"},"wordCount":1364,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["best mutual funds","best mutual funds to invest","Investing","Investing 101","investing basics","investing mistakes","mutual fund mistakes"],"articleSection":["Mutual Funds","personal finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/","url":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/","name":"Top Mistakes to Avoid When Investing in Mutual Funds","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2024-11-20T12:33:26+00:00","dateModified":"2024-11-25T10:22:05+00:00","description":"Here are fifteen common mutual funds investment mistakes to look for while investing. Investors can benefit by not letting these fifteen ...","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/top-mistakes-to-avoid-when-investing-in-mutual-funds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Top Mistakes to Avoid When Investing in Mutual Funds"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307","name":"Kuvera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","caption":"Kuvera"},"description":"Kuvera is India's first free Direct Mutual Fund investing platform. We bring you goal-based investing and innovative features like Tax Harvesting, TradeSmart, Family Account and more!","sameAs":["http:\/\/kuvera.in"],"url":"https:\/\/kuvera.in\/blog\/author\/kuvera-research\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/34278"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=34278"}],"version-history":[{"count":1,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/34278\/revisions"}],"predecessor-version":[{"id":34279,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/34278\/revisions\/34279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/34289"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=34278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=34278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=34278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}