{"id":34655,"date":"2024-12-12T19:32:17","date_gmt":"2024-12-12T14:02:17","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=34655"},"modified":"2024-12-12T19:32:17","modified_gmt":"2024-12-12T14:02:17","slug":"what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/","title":{"rendered":"What is the difference between a mutual fund app and a demat app"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We have entered the age of dematerialisation. Therefore, to invest in any financial security virtually we need a digital platform.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With technological advancement in share market and mutual funds India investing, two key tools that have emerged are mutual fund apps and demat apps.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/all\/invest-sip?source=blog\"><img loading=\"lazy\" class=\"alignnone wp-image-29759\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png\" alt=\"Start SIP on Kuvera\" width=\"600\" height=\"150\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-300x75.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-768x192.png 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1536x384.png 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-2048x512.png 2048w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-150x38.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While both these online platforms facilitate investment activities, they serve distinct purposes and cater to different needs. But how are these platforms different in terms of features and specifications?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let us look at the key differences between mutual fund apps and demat apps in India. Here is how they empower you to make informed decisions and navigate the investment landscape effectively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Demat Account: Your Digital Securities Locker<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into the specifics of MF apps and demat apps, let us understand the foundation of the demat account.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A demat account is a dematerialised account. It is simply a virtual locker to hold your investments in a digital format. You can think of it as a bank account for your securities, replacing physical share certificates and bond documents. A demat account is essential to invest in the stock market, hold bonds, government securities, and even trade in mutual funds like Exchange Traded Funds (ETFs).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mutual Fund App: Your Gateway to Mutual Fund Investments<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A mutual fund app is a dedicated online platform. It is designed specifically for investing in mutual funds India. These MF apps offer a user-friendly interface and a suite of features to simplify the investment process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is what you can do with a mutual fund app:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>1. Explore and Compare Funds<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With a MF app you can browse through a wide range of mutual funds, compare their performance, expense ratios, and risk profiles, and choose funds that align with your investment goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>2. Invest with Ease<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can invest in your chosen funds with just a few taps, setting up SIPs (Systematic Investment Plans) or making lump-sum investments seamlessly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>3. Track your Portfolio<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It is easy to monitor your investments, track your mutual fund returns, and analyze your portfolio performance in real-time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>4. Manage your Investments<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It takes no time to redeem your investments, switch between funds, or update your personal information all within the mutual fund app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>5. Access Research and Insights<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many mutual fund apps provide research reports, expert analysis, and educational resources to help you make informed investment decisions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Demat App: Managing Your Securities Holdings<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A demat app, on the other hand, provides a broader scope of functionalities, extending beyond just mutual funds. It enables you to manage all your securities held in your demat account.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is what a demat app offers:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>1. Hold Various Securities<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Demat apps allows you to hold a variety of securities in your demat account, including stocks, bonds, government securities, ETFs (Exchange Traded Funds), and even mutual funds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>2. Monitor your Holdings<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can track the current value of your investments, view transaction history, and access account statements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>3. Place Orders<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It enables you to buy and sell stocks and other securities in the stock market through the app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>4. Access Corporate Actions<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can participate in corporate actions like dividends, bonus issues, and rights issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>5. Manage your Demat Account<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Updating your personal information, adding nominees, and managing your account settings, all is possible through a single demat app platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Key Differences: Mutual Fund App vs Demat App<\/strong><\/h2>\n<p>&nbsp;<\/p>\n\n<table id=\"tablepress-4565\" class=\"tablepress tablepress-id-4565\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Feature<\/th><th class=\"column-2\">Mutual Fund App<\/th><th class=\"column-3\">Demat App<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Primary Focus<\/td><td class=\"column-2\">Exclusively designed for investing in mutual funds India. Streamlines the process of buying, selling, and managing mutual fund investments.<\/td><td class=\"column-3\">Provides a broader platform for managing various investment holdings, including stocks, bonds, ETFs, and mutual funds.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Investment Options<\/td><td class=\"column-2\">Offers a wide selection of mutual funds from different Asset Management Companies (AMCs). May also include access to other investment products like fixed deposits or NPS (National Pension System) in some cases.<\/td><td class=\"column-3\">Allows you to hold and manage a wider range of securities, including equities (stocks), bonds (including government securities and corporate bonds), exchange-traded funds (ETFs), and mutual funds.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Trading Functionality<\/td><td class=\"column-2\">Facilitates transactions related to mutual funds, such as buying, selling, and switching between different schemes. May offer features like SIP (Systematic Investment Plan) creation and management.<\/td><td class=\"column-3\">Enables trading of stocks and other exchange-traded securities on stock exchanges. Provides features for placing market orders, limit orders, and other order types.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Research and Analysis<\/td><td class=\"column-2\">Often provides in-depth research and analysis focused specifically on mutual funds. This may include fund ratings, performance comparisons, risk metrics, and expert insights.<\/td><td class=\"column-3\">May offer broader market research and analysis, including company information, financial reports, market trends, and technical analysis tools.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Account Management<\/td><td class=\"column-2\">Focuses on managing your mutual fund investments, including tracking your portfolio, viewing transaction history, and updating personal information.<\/td><td class=\"column-3\">Provides comprehensive account management features, including managing your Demat account details, adding nominees, updating contact information, and accessing account statements.<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">User Experience<\/td><td class=\"column-2\">Typically designed with a user-friendly interface specifically tailored for mutual fund investors, making it easy to navigate and use even for beginners.<\/td><td class=\"column-3\">May have a slightly steeper learning curve due to the wider range of functionalities and investment options available.<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Fees and Charges<\/td><td class=\"column-2\">Some mutual fund apps may charge fees for specific services, like financial advisory or advanced portfolio management tools. However, many apps offer basic functionalities for free.<\/td><td class=\"column-3\">Demat accounts usually involve annual maintenance charges and transaction fees for buying and selling securities.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-4565 from cache -->\n<p>&nbsp;<\/p>\n<h2><strong>Do You Need Both?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While you can invest in mutual funds through a demat app, a dedicated mutual fund app often provides a more streamlined and user-friendly experience for mutual fund investors. If you are primarily focused on mutual funds, a mutual fund app might be sufficient, except for investing in ETFs. However, if you also plan to invest in stocks or even ETFs, a demat app is necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Create wealth with SIP. <\/span><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/all\/invest-sip?source=blog\"><span style=\"font-weight: 400;\">Start now.<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/fixed-deposit?source=fd_blog_banner\"><img loading=\"lazy\" class=\"alignnone wp-image-29666 size-full\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/FD-Banner-9.4-03.png\" alt=\"FD Up to 9.40% on Kuvera\" width=\"600\" height=\"150\" \/><\/a><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Both mutual fund apps and demat apps play a crucial role in simplifying and democratising securities markets access in India. Understanding their distinct functionalities and benefits can help you choose the right tools to achieve your financial goals. Whether you are a seasoned investor or just starting your journey, these apps can empower you to manage your investments effectively and maximise your mutual fund return potential.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interested in how we think about the markets?<\/strong><\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/in-investing-the-simplest-things-are-the-hardest\/\">Zen And The Art Of Investing<\/a><\/p>\n<p><strong>Watch here: <\/strong>Is UPI Killing the Toffee Business?<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/hM0XWNr_1Wo?si=2cRzEVsKct24hsx0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=R7g03UwJAT8&amp;utm_source=Blog&amp;utm_medium=Weekly+wrap+22nd+July\" target=\"_blank\" rel=\"noopener\">kuvera.in<\/a> to discover Direct Plans of Mutual Funds and <a href=\"https:\/\/kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a>\u00a0and start investing today.<\/p>\n<p>&nbsp;<\/p>\n<p><em>AREVUK Advisory Services Pvt Ltd | SEBI Registration No. INA200005166<\/em><br \/>\n<em>DISCLAIMER: Mutual Fund investments are subject to market risks. Read all scheme related documents carefully. Registration granted by SEBI, membership of BASL (in case of IAs) and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Investments in securities market are subject to market risks. Read all the related documents carefully before investing. The securities quoted are for illustration only and are not recommendatory.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We have entered the age of dematerialisation. Therefore, to invest in any financial security virtually we need a digital platform.\u00a0 &nbsp; With technological advancement in share market and mutual funds India investing, two key tools that have emerged are mutual fund apps and demat apps.\u00a0 &nbsp; &nbsp; While both these online platforms facilitate investment activities, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":32,"featured_media":34660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[91,822],"tags":[777,3434,3433,3431,3432,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Difference Between a Mutual Fund App and a Demat App\u00a0<\/title>\n<meta name=\"description\" content=\"Confused between mutual fund apps and demat apps? This blog clarifies their differences, helping you invest smarter in mutual funds India ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Difference Between a Mutual Fund App and a Demat App\u00a0\" \/>\n<meta property=\"og:description\" content=\"Confused between mutual fund apps and demat apps? This blog clarifies their differences, helping you invest smarter in mutual funds India ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-12T14:02:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/12\/Blog-banner-header-image-2024-12-12T181248.468.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Divya Biswal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Divya Biswal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Difference Between a Mutual Fund App and a Demat App\u00a0","description":"Confused between mutual fund apps and demat apps? This blog clarifies their differences, helping you invest smarter in mutual funds India ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/","og_locale":"en_US","og_type":"article","og_title":"What is the Difference Between a Mutual Fund App and a Demat App\u00a0","og_description":"Confused between mutual fund apps and demat apps? This blog clarifies their differences, helping you invest smarter in mutual funds India ...","og_url":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2024-12-12T14:02:17+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/12\/Blog-banner-header-image-2024-12-12T181248.468.webp","type":"image\/webp"}],"author":"Divya Biswal","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Divya Biswal","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/"},"author":{"name":"Divya Biswal","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/939edbd66a6da027c43eadae91ea1b21"},"headline":"What is the difference between a mutual fund app and a demat app","datePublished":"2024-12-12T14:02:17+00:00","dateModified":"2024-12-12T14:02:17+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/"},"wordCount":875,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["demat account","demat app","Digital Securities Locker","mutual fund app","mutual fund investments","Mutual Funds"],"articleSection":["Investment Advisor","Mutual Funds"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/","url":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/","name":"What is the Difference Between a Mutual Fund App and a Demat App\u00a0","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2024-12-12T14:02:17+00:00","dateModified":"2024-12-12T14:02:17+00:00","description":"Confused between mutual fund apps and demat apps? This blog clarifies their differences, helping you invest smarter in mutual funds India ...","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/what-is-the-difference-between-a-mutual-fund-app-and-a-demat-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"What is the difference between a mutual fund app and a demat app"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/939edbd66a6da027c43eadae91ea1b21","name":"Divya Biswal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6e5268c908ac642422182e390dadfbec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e5268c908ac642422182e390dadfbec?s=96&d=mm&r=g","caption":"Divya Biswal"},"description":"Copywriter @ Kuvera","url":"https:\/\/kuvera.in\/blog\/author\/divya-biswal\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/34655"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=34655"}],"version-history":[{"count":3,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/34655\/revisions"}],"predecessor-version":[{"id":34661,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/34655\/revisions\/34661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/34660"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=34655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=34655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=34655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}