{"id":36715,"date":"2025-03-28T14:00:53","date_gmt":"2025-03-28T08:30:53","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=36715"},"modified":"2025-03-28T23:18:05","modified_gmt":"2025-03-28T17:48:05","slug":"dont-be-fooled-by-investment-biases-this-april-fools-day","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/","title":{"rendered":"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Investing is both an art and a science, requiring a mix of rational analysis and emotional control. However, even the most seasoned<\/span><a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/10-common-behavioural-biases-that-impact-investment-decisions-retirement-planning-equity-mutual-funds-11726643667046.html\"> <span style=\"font-weight: 400;\">investors fall prey to behavioural biases<\/span><\/a><span style=\"font-weight: 400;\"> that cloud their judgment.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/all\/invest-sip?source=blog\"><img loading=\"lazy\" class=\"alignnone wp-image-29759\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png\" alt=\"Start SIP on Kuvera\" width=\"600\" height=\"150\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-300x75.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-768x192.png 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1536x384.png 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-2048x512.png 2048w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-150x38.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This April Fool&#8217;s Day, let us examine how different types of investors such as new investors, experienced investors, very young investors, and elderly investors succumb to various biases, and how they can safeguard their wealth from these pitfalls.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><i>1. Biases Affecting New Investors<\/i><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are a new investor, then you must beware of various cognitive biases that generally affect investment decisions of new investors when they step into the market with more enthusiasm and less knowledge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the most common cognitive biases:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><\/b>a. <a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/know-the-five-behavioural-biases-that-are-damaging-your-investments-11699980829712.html\"><b>Confirmation Bias<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">New investors tend to seek information that supports their existing beliefs and ignore contradictory data. For example, if they believe a particular stock is destined to perform well, they may only read positive news and disregard negative reports, leading to a skewed perspective.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><\/b><b>b. Overconfidence Bias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A few initial wins may make new investors believe they possess exceptional market insight. Overestimating their ability to predict price movements can lead to reckless trading and poor risk management.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><\/b><b>c. Herd Mentality<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">New investors often follow the crowd, buying stocks that are trending on social media or among peers without conducting proper research. This can lead to investing at inflated prices and suffering losses when the bubble bursts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b><\/b><b>d. Loss Aversion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many new investors are overly fearful of losses, sometimes selling promising investments too soon or hesitating to cut losses on underperforming assets. This emotional attachment to money can prevent them from making rational investment decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b><i>2. Biases Affecting Experienced Investors<\/i><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While experience brings wisdom, it can also reinforce behavioural tendencies that hinder optimal decision-making.<\/span><a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/credit-card-fraud-at-petrol-pumps-5-essential-tips-to-protect-your-financial-information-11743055135281.html\"> <span style=\"font-weight: 400;\">Seasoned investors<\/span><\/a><span style=\"font-weight: 400;\"> should be wary of the following biases:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>a. Anchoring Bias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Experienced investors may fixate on past price points or historical valuation metrics when assessing an investment. If they once saw a stock trading at a lower price, they may resist buying at current levels, even if market conditions justify the increase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>b. <a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/know-the-five-behavioural-biases-that-are-damaging-your-investments-11699980829712.html\"><b>Familiarity Bias<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Long-term investors often prefer stocks they are familiar with\u2014perhaps from their own industry or companies they have invested in previously\u2014at the cost of diversifying into unfamiliar yet potentially lucrative opportunities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>c. Endowment Effect<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This bias occurs when investors overvalue their existing holdings simply because they own them. They may hold onto underperforming stocks longer than necessary instead of reallocating capital to better opportunities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>d. Recency Bias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Experienced investors may place too much emphasis on recent market trends and ignore long-term fundamentals. For instance, a period of strong market performance might lead them to assume that the bullish trend will continue indefinitely.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><i>3. Biases Affecting Very Young Investors<\/i><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the rise of technology and social media, young investors are entering the market at a rapid pace. While they bring fresh perspectives, they also exhibit specific biases:<\/span><\/p>\n<h3><b><br \/>\na. Impulsivity Bias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Young investors, influenced by fast-paced digital platforms, tend to make snap investment decisions without thorough analysis. This can lead to speculative trading rather than disciplined investing.<\/span><\/p>\n<h3><b><br \/>\nb. Social Media Influence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With financial influencers and social media \u2018gurus\u2019 promoting stocks and cryptocurrencies, young investors are often swayed by hype rather than fundamentals. This can lead to investing in highly volatile or even fraudulent schemes.<\/span><\/p>\n<h3>c. <a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/credit-card-fraud-at-petrol-pumps-5-essential-tips-to-protect-your-financial-information-11743055135281.html\"><b>Short-Termism<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Many young investors focus on immediate returns rather than long-term wealth creation. The allure of quick profits can lead them to avoid traditional asset classes like mutual funds or bonds, which provide stability.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>d. Illusion of Control<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With easy access to online trading platforms, young investors may believe they have greater control over market outcomes than they actually do. This overestimation of influence can lead to excessive trading and unnecessary risk-taking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><i>4. Biases Affecting Elderly Investors<\/i><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As investors age, their financial priorities shift towards wealth preservation. However, this transition comes with its own set of biases:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>a. Conservatism Bias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Older investors may be too risk-averse, avoiding equity investments altogether. While capital preservation is important, being overly conservative can erode purchasing power due to inflation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>b. Status Quo Bias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some elderly investors prefer to stick with what they know, resisting portfolio rebalancing or diversification. This bias may result in suboptimal asset allocation, limiting overall returns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>c. Regret\/<\/b><a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/4-behavioural-biases-that-negatively-impact-one-s-ability-to-invest-in-and-how-to-avoid-them-11700109679442.html\"><b>Loss Aversion<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Fear of making the wrong investment decision can lead to inaction. Elderly investors may delay necessary financial moves, such as reallocating funds or estate planning, due to past mistakes or fears of loss.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>d. Longevity Risk Underestimation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many retirees underestimate their life expectancy, leading to premature withdrawal of retirement funds or insufficient long-term planning. This bias can create financial difficulties in later years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><i>How to Overcome Investment Biases<\/i><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Regardless of your experience level, understanding and mitigating biases can enhance investment decision-making. Here\u2019s how:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Maintain an Investment Plan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A well-structured investment strategy, aligned with financial goals and risk tolerance, helps counteract impulsive decisions driven by emotions or external influences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Diversify Your Portfolio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Investing across asset classes and industries reduces exposure to specific risks and minimises the impact of biases such as familiarity bias or overconfidence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Seek Professional Advice<\/b><\/h3>\n<p><a href=\"https:\/\/www.livemint.com\/money\/personal-finance\/financial-decisions-diversity-of-views-and-the-role-of-investment-advisers-11704813302715.html\"><span style=\"font-weight: 400;\">Consulting with a financial adviser<\/span><\/a><span style=\"font-weight: 400;\"> can provide an objective perspective, helping investors avoid common pitfalls and make more informed choices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Review and Reassess Regularly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Periodic portfolio evaluations ensure investments remain aligned with financial goals. Rebalancing can help prevent biases like status quo bias or endowment effect from creeping in.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Educate Yourself Continuously<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The investment landscape is ever-changing. Staying informed through credible sources enhances awareness and helps counteract biases influenced by trends or misinformation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/fixed-deposit?source=fd_blog_banner\"><img loading=\"lazy\" class=\"alignnone wp-image-29666 size-full\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/FD-Banner-9.4-03.png\" alt=\"FD Up to 9.40% on Kuvera\" width=\"600\" height=\"150\" \/><\/a><\/h4>\n<p>&nbsp;<\/p>\n<h2><b>Wrapping Up!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Investment biases can deceive even the most prudent investors, leading to costly mistakes. You can enhance their financial decision-making and achieve their respective financial goals by recognising and addressing these psychological pitfalls, retail investors: whether new, experienced, young, or elderly. This April Fool\u2019s Day, do not let biases play tricks on you\u2014<\/span><a href=\"https:\/\/www.morningstar.in\/posts\/76606\/biases-are-a-part-of-investing-but-you-can-beat-them.aspx\"><span style=\"font-weight: 400;\">stay rational<\/span><\/a><span style=\"font-weight: 400;\">, informed, and strategic in your investment journey!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interested in how we think about the markets?<\/strong><\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/in-investing-the-simplest-things-are-the-hardest\/\">Zen And The Art Of Investing<\/a><\/p>\n<p><strong>Watch here: <\/strong>Is UPI Killing the Toffee Business?<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/hM0XWNr_1Wo?si=2cRzEVsKct24hsx0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=R7g03UwJAT8&amp;utm_source=Blog&amp;utm_medium=Weekly+wrap+22nd+July\" target=\"_blank\" rel=\"noopener\">kuvera.in<\/a> to discover Direct Plans of Mutual Funds and <a href=\"https:\/\/kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a>\u00a0and start investing today.<\/p>\n<p>&nbsp;<\/p>\n<p><em>AREVUK Advisory Services Pvt Ltd | SEBI Registration No. INA200005166<\/em><br \/>\n<em>DISCLAIMER: Mutual Fund investments are subject to market risks. Read all scheme related documents carefully. Registration granted by SEBI, membership of BASL (in case of IAs) and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Investments in securities market are subject to market risks. Read all the related documents carefully before investing. The securities quoted are for illustration only and are not recommendatory.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Investing is both an art and a science, requiring a mix of rational analysis and emotional control. However, even the most seasoned investors fall prey to behavioural biases that cloud their judgment.\u00a0 &nbsp; &nbsp; This April Fool&#8217;s Day, let us examine how different types of investors such as new investors, experienced investors, very young investors, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":11,"featured_media":36716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[99,91,593],"tags":[4,35,5,696,2174,34,3430,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day! - Kuvera<\/title>\n<meta name=\"description\" content=\"Investment biases and mutual funds relation is not new. You need to be vigilant &amp; make informed investment decisions for bias-free investing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day! - Kuvera\" \/>\n<meta property=\"og:description\" content=\"Investment biases and mutual funds relation is not new. You need to be vigilant &amp; make informed investment decisions for bias-free investing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-28T08:30:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T17:48:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2025\/03\/Blog-banner-header-image-56.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kuvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kuvera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day! - Kuvera","description":"Investment biases and mutual funds relation is not new. You need to be vigilant & make informed investment decisions for bias-free investing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/","og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day! - Kuvera","og_description":"Investment biases and mutual funds relation is not new. You need to be vigilant & make informed investment decisions for bias-free investing","og_url":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2025-03-28T08:30:53+00:00","article_modified_time":"2025-03-28T17:48:05+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2025\/03\/Blog-banner-header-image-56.png","type":"image\/png"}],"author":"Kuvera","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Kuvera","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/"},"author":{"name":"Kuvera","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307"},"headline":"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day!","datePublished":"2025-03-28T08:30:53+00:00","dateModified":"2025-03-28T17:48:05+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/"},"wordCount":1164,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["cognitive biases","cognitive investor bias","Confirmation Bias","investing bias","investment biases","investor bias","survivor bias","survivorship bias"],"articleSection":["Investing 101","Investment Advisor","personal finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/","url":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/","name":"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day! - Kuvera","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2025-03-28T08:30:53+00:00","dateModified":"2025-03-28T17:48:05+00:00","description":"Investment biases and mutual funds relation is not new. You need to be vigilant & make informed investment decisions for bias-free investing","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/dont-be-fooled-by-investment-biases-this-april-fools-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Be Fooled by Investment Biases This April Fool\u2019s Day!"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/6b774e7d3516942b9e0242c93d7cb307","name":"Kuvera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2019\/07\/social-media-logo-02-alt-v3-150x150.jpg","caption":"Kuvera"},"description":"Kuvera is India's first free Direct Mutual Fund investing platform. We bring you goal-based investing and innovative features like Tax Harvesting, TradeSmart, Family Account and more!","sameAs":["http:\/\/kuvera.in"],"url":"https:\/\/kuvera.in\/blog\/author\/kuvera-research\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/36715"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=36715"}],"version-history":[{"count":2,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/36715\/revisions"}],"predecessor-version":[{"id":36718,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/36715\/revisions\/36718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/36716"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=36715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=36715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=36715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}