{"id":37162,"date":"2025-05-02T17:16:44","date_gmt":"2025-05-02T11:46:44","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=37162"},"modified":"2025-05-02T17:16:44","modified_gmt":"2025-05-02T11:46:44","slug":"credit-rating-agencies-in-india","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/","title":{"rendered":"Credit Rating Agencies in India"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the intricate world of finance, where crores of rupees change hands and investment decisions shape the economic landscape, trust and transparency are the most important aspects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how does one assess the creditworthiness of a company or a government entity seeking to raise funds?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where credit rating agencies in India can step onto the stage. They can act as independent arbiters of financial health. You can think of them as seasoned financial detectives, meticulously analysing balance sheets, scrutinising debt obligations, and ultimately assigning a grade that reflects the likelihood of timely repayment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b><a href=\"https:\/\/kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/all\/invest-sip?source=blog\"><img loading=\"lazy\" class=\"alignnone wp-image-29759\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png\" alt=\"Start SIP on Kuvera\" width=\"600\" height=\"150\" srcset=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1024x256.png 1024w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-300x75.png 300w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-768x192.png 768w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-1536x384.png 1536w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-2048x512.png 2048w, https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/SIP-banner-150x38.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For investors, especially those navigating the complexities of the debt market, these ratings serve as invaluable compasses. They can guide them towards potentially safer investment avenues and away from those that carry a higher risk of default.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A favourable credit rating can unlock access to capital at more competitive rates, fostering business growth and expansion. Therefore, understanding the role and function of credit rating agencies in India is crucial for anyone involved in or interested in the Indian financial ecosystem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How Credit Rating Agencies Operate<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The process employed by credit rating agencies in India is a blend of rigorous quantitative analysis and qualitative judgment. It is not a simple box-ticking exercise but rather a comprehensive evaluation of an entity&#8217;s financial strength and its ability to meet its financial obligations. Here\u2019s a glimpse into the main stages of their operation:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Information Gathering<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There is the collection of a vast amount of information about the entity being rated. This includes financial statements (balance sheets, income statements, cash flow statements), operational data, management quality assessments, industry analysis, and macroeconomic factors that could influence the entity&#8217;s performance. Agencies often interact directly with the management of the rated entity to gain deeper insights into their strategies and risk management practices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Quantitative Analysis<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this stage there is a thorough examination of the financial data. Analysts employ various financial ratios and models to assess the entity&#8217;s liquidity, solvency, profitability, and efficiency. They look for trends, compare the entity&#8217;s performance against its peers, and evaluate its ability to generate sufficient cash flows to service its debt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Qualitative Analysis<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While numbers provide a crucial foundation, qualitative factors play an equally important role. This can include an assessment of the management team&#8217;s experience and track record, the entity&#8217;s competitive position within its industry, regulatory risks, corporate governance practices, and any potential legal or environmental liabilities. Understanding the broader business environment and potential future challenges is essential for a holistic rating.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Assigning the Rating<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Based on the comprehensive analysis, the credit rating agencies in India assign a credit rating. These ratings are typically represented by alphanumeric symbols, such as AAA, AA, A, BBB, BB, B, C, D, with AAA generally indicating the highest creditworthiness and D indicating default. Each rating category often comes with further subdivisions (e.g., AA+, AA, AA-) to provide a more granular assessment of credit risk.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Surveillance and Review<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The rating process is not a one-time event. Credit rating agencies continuously monitor the financial health and relevant developments of the entities they rate. They conduct periodic reviews and may revise the rating based on significant changes in the entity&#8217;s financial condition, industry dynamics, or macroeconomic environment. This ongoing surveillance ensures that the ratings remain relevant and reflect the current credit risk.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Major Credit Rating Agencies in India and Their Roles<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The credit rating agencies in India play distinct yet interconnected roles in maintaining the integrity of the financial system. Several prominent players operate in this space, each contributing to the overall assessment of credit risk.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some of the major credit rating agencies in India are as follows:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. CRISIL (Credit Rating Information Services of India Limited)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Established in 1987, CRISIL was the first credit rating agency in India. It provides a wide range of ratings across various sectors, including corporates, banks, financial institutions, and infrastructure projects. CRISIL is also involved in research and advisory services. Its long history and extensive experience have made it a well-respected and influential agency in the Indian market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. ICRA Limited (formerly Investment Information and Credit Rating Agency of India Limited)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1991, ICRA is another significant player in the Indian credit rating landscape. It provides ratings for a diverse set of debt instruments and entities, including corporate bonds, commercial paper, bank loans, and structured finance transactions. ICRA&#8217;s ratings are widely recognised by investors and regulators alike.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. CARE Ratings Limited (formerly Credit Analysis and Research Limited)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CARE Ratings commenced operations in 1993 and has established itself as a major credit rating agency in India. It can offer ratings across a broad spectrum of industries and debt instruments. CARE Ratings emphasises its rigorous and transparent rating process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. India Ratings and Research Private Limited (Ind-Ra)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A wholly-owned subsidiary of Fitch Ratings, Ind-Ra brings international expertise and methodologies to the Indian market. It provides credit ratings for various sectors and debt types, incorporating global best practices in its analysis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Brickwork Ratings India Private Limited (BWR)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Established in 2007, BWR is a relatively newer but recognised credit rating agency in India. It provides ratings for a range of debt instruments, including bank loans and SME ratings, focusing on transparency and investor protection.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These agencies, while operating independently, are regulated by the Securities and Exchange Board of India (SEBI). The SEBI has put in place regulations to ensure the transparency, objectivity, and integrity of the credit rating process, thereby enhancing investor confidence and market stability. The presence of multiple credit rating agencies in India fosters a degree of healthy competition and encourages rigorous analysis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Credit Ratings and Debt Funds in India<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For investors in debt funds in India, credit ratings are an indispensable tool for evaluating the risk associated with their investments. Debt funds invest in a variety of fixed-income securities, such as corporate bonds, government securities, and commercial paper. The credit ratings assigned to these underlying securities by credit rating agencies in India<\/span> <span style=\"font-weight: 400;\">provide an indication of the issuer&#8217;s ability to repay its debt obligations on time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how credit ratings can impact debt mutual funds:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Risk Assessment<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Higher-rated debt instruments (e.g., AAA, AA) are generally considered to carry lower credit risk, meaning there is a higher probability of the issuer meeting its payment obligations. Conversely, lower-rated instruments (e.g., BB, B) are associated with higher credit risk, indicating a greater chance of default. Debt funds holding a significant portion of lower-rated securities can be considered riskier.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Yield and Risk Trade-off<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Generally, debt instruments with lower credit ratings can offer higher yields to compensate investors for the increased risk of default. Debt funds that invest primarily in lower-rated securities may offer potentially higher returns but also carry a greater risk of capital loss.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Fund Categorisation<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SEBI has mandated that debt funds disclose the credit quality of their portfolios. This allows investors to understand the overall credit risk profile of the fund. Funds investing predominantly in high-rated securities are often categorised as lower-risk, while those with significant exposure to lower-rated papers are classified as higher-risk.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Investor Due Diligence<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While credit ratings can provide a valuable assessment, they are not foolproof. Investors should not rely solely on ratings but should also conduct their own due diligence, considering factors such as the fund manager&#8217;s expertise, the fund&#8217;s investment strategy, and their own risk appetite.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Potential for Downgrades<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is important to remember that credit ratings are dynamic and can change over time. If the financial health of an issuer deteriorates, the credit rating agencies in India may downgrade the rating of its debt instruments. This can negatively impact the Net Asset Value (NAV) of debt funds holding those instruments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, understanding credit ratings is essential for making informed investment decisions in debt funds. It allows investors to align their investments with their risk appetite and to have a clearer picture of the potential risks and rewards involved.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.kuvera.in\/dl\/v2\/?redirect_to=dashboard-invest\/fixed-deposit?source=fd_blog_banner\"><img loading=\"lazy\" class=\"alignnone wp-image-29666 size-full\" src=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2024\/04\/FD-Banner-9.4-03.png\" alt=\"FD Up to 9.40% on Kuvera\" width=\"600\" height=\"150\" \/><\/a><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Credit rating agencies in India serve as vital pillars of the Indian financial system. They provide an independent and expert assessment of creditworthiness, contributing significantly to market transparency and investor protection. For individuals navigating the complexities of investments, particularly in debt funds, understanding the role and significance of credit ratings is paramount. While ratings are a valuable tool, they should be used in conjunction with other forms of due diligence. The dynamic nature of creditworthiness necessitates continuous monitoring and a comprehensive understanding of the factors that can influence an entity&#8217;s ability to meet its financial obligations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, credit rating agencies in India empower informed financial decision-making. They act as crucial intermediaries, bridging the gap between borrowers and lenders by providing a standardised and credible assessment of risk. As the Indian economy continues to grow and evolve, the role of these agencies in fostering a stable and transparent financial environment will only become more critical.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interested in how we think about the markets?<\/strong><\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/kuvera.in\/blog\/in-investing-the-simplest-things-are-the-hardest\/\">Zen And The Art Of Investing<\/a><\/p>\n<p><strong>Watch here:\u00a0<\/strong>Learn about the F&amp;O craze in India<\/p>\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\">\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/GJ2K2G6JFNs?si=XcchNKcKgPuxb4HT\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Start investing through a platform that brings goal planning and investing to your fingertips. Visit\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=R7g03UwJAT8&amp;utm_source=Blog&amp;utm_medium=Weekly+wrap+22nd+July\" target=\"_blank\" rel=\"noopener\">kuvera.in<\/a> to discover Direct Plans of Mutual Funds and <a href=\"https:\/\/kuvera.in\/explore\/fixed-deposit\/c\/all\">Fixed Deposits<\/a>\u00a0and start investing today.<\/p>\n<p>&nbsp;<\/p>\n<p><em>AREVUK Advisory Services Pvt Ltd | SEBI Registration No. INA200005166<\/em><br \/>\n<em>DISCLAIMER: Mutual Fund investments are subject to market risks. Read all scheme related documents carefully. Registration granted by SEBI, membership of BASL (in case of IAs) and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Investments in securities market are subject to market risks. Read all the related documents carefully before investing. The securities quoted are for illustration only and are not recommendatory.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the intricate world of finance, where crores of rupees change hands and investment decisions shape the economic landscape, trust and transparency are the most important aspects.\u00a0 So, how does one assess the creditworthiness of a company or a government entity seeking to raise funds?\u00a0 This is where credit rating agencies in India can step [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":32,"featured_media":37165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[479,99,822],"tags":[3908,3906,3904,286,3905,3907,3903,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Credit Rating Agencies in India<\/title>\n<meta name=\"description\" content=\"Credit rating agencies act as independent arbiters of financial health. You can think of them as seasoned financial detectives, ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credit Rating Agencies in India\" \/>\n<meta property=\"og:description\" content=\"Credit rating agencies act as independent arbiters of financial health. You can think of them as seasoned financial detectives, ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T11:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2025\/05\/Blog-banner-header-image-2025-05-02T171536.528.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Divya Biswal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Divya Biswal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Credit Rating Agencies in India","description":"Credit rating agencies act as independent arbiters of financial health. You can think of them as seasoned financial detectives, ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/","og_locale":"en_US","og_type":"article","og_title":"Credit Rating Agencies in India","og_description":"Credit rating agencies act as independent arbiters of financial health. You can think of them as seasoned financial detectives, ...","og_url":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2025-05-02T11:46:44+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2025\/05\/Blog-banner-header-image-2025-05-02T171536.528.png","type":"image\/png"}],"author":"Divya Biswal","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Divya Biswal","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/"},"author":{"name":"Divya Biswal","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/939edbd66a6da027c43eadae91ea1b21"},"headline":"Credit Rating Agencies in India","datePublished":"2025-05-02T11:46:44+00:00","dateModified":"2025-05-02T11:46:44+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/"},"wordCount":1651,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"keywords":["brickwork ratings","care ratings","crisil","debt funds","icra","india ratings","Major Credit Rating Agencies","Mutual Funds"],"articleSection":["International investing","Investing 101","Mutual Funds"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/","url":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/","name":"Credit Rating Agencies in India","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2025-05-02T11:46:44+00:00","dateModified":"2025-05-02T11:46:44+00:00","description":"Credit rating agencies act as independent arbiters of financial health. You can think of them as seasoned financial detectives, ...","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/credit-rating-agencies-in-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Credit Rating Agencies in India"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/939edbd66a6da027c43eadae91ea1b21","name":"Divya Biswal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6e5268c908ac642422182e390dadfbec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e5268c908ac642422182e390dadfbec?s=96&d=mm&r=g","caption":"Divya Biswal"},"description":"Copywriter @ Kuvera","url":"https:\/\/kuvera.in\/blog\/author\/divya-biswal\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/37162"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=37162"}],"version-history":[{"count":2,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/37162\/revisions"}],"predecessor-version":[{"id":37166,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/37162\/revisions\/37166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/37165"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=37162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=37162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=37162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}