{"id":41585,"date":"2026-07-14T20:18:37","date_gmt":"2026-07-14T14:48:37","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=41585"},"modified":"2026-07-14T20:18:37","modified_gmt":"2026-07-14T14:48:37","slug":"what-should-i-know-before-investing-in-top-mutual-funds-through-platforms","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/","title":{"rendered":"What should I know before investing in top mutual funds through platforms?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a56633698c78\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a56633698c78\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#direct_plans_vs_regular_plans_the_cost_difference\" title=\"direct plans vs regular plans. the cost difference.\">direct plans vs regular plans. the cost difference.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#soa_vs_demat_how_units_are_held\" title=\"soa vs demat. how units are held.\">soa vs demat. how units are held.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#platform_costs_free_is_not_always_free\" title=\"platform costs. free is not always free\">platform costs. free is not always free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#features_beyond_transactions\" title=\"features beyond transactions\">features beyond transactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#platform_stability_and_trust\" title=\"platform stability and trust\">platform stability and trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#common_mistakes\" title=\"common mistakes\">common mistakes<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/kuvera.in\/mutual-funds\/all\"><strong>mutual fund<\/strong><\/a> platforms have made investing simpler. fewer forms. faster onboarding. lower costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">but not all platforms work the same way. the choice affects returns, flexibility, and how investments are held.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">here is what to check before committing to a platform.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"direct_plans_vs_regular_plans_the_cost_difference\"><\/span><b>direct plans vs regular plans. the cost difference.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/kuvera.in\/mutual-funds\/all\">mutual funds<\/a> have two versions of the same scheme. direct plans. regular plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">direct plans have lower expense ratios. no distributor commission. more of the return stays invested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">regular plans include a commission. paid to the distributor or platform. the expense ratio is higher. returns are lower over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">most platforms now offer direct plans. <a href=\"https:\/\/kuvera.in\/\">kuvera<\/a>, groww, zerodha coin, paytm money, and et money all provide direct plans. but some platforms still have regular plans as the default. the investor has to actively choose direct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">the difference adds up. over 20 years, a 0.5% to 1% higher expense ratio can reduce the final corpus significantly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"soa_vs_demat_how_units_are_held\"><\/span><b>soa vs demat. how units are held.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/kuvera.in\/mutual-funds\/all\">mutual fund<\/a> units can be held in two formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">soa (statement of account). units are held directly with the asset management company or registrar. no demat account needed. units can be transferred between platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">demat format. units are held in a demat account like stocks. the investor uses a specific platform to hold and transact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">the demat format has advantages. one nomination for all holdings. easier to get loans against mutual funds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">but there are tradeoffs. soa is free. demat accounts may have annual maintenance charges. soa holdings offer more flexibility. investors can transact through multiple channels. demat redemptions must be made through the same broker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">demat currently does not support systematic transfer plans or systematic withdrawal plans. these features are widely used by retirees and investors managing cash flows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">for most long-term investors, soa format remains more practical and cost-effective. demat may suit those who trade frequently or want all assets in one account.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"platform_costs_free_is_not_always_free\"><\/span><b>platform costs. free is not always free<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">most platforms advertise zero commission on direct mutual funds. that is true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">but some platforms have other charges.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/kuvera.in\/\">kuvera.in<\/a> free. no demat required.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zerodha coin. free for mutual funds. but \u20b9300 + gst per year for demat account maintenance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">groww. no account maintenance charges. free for mutual funds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">paytm money. free. no demat required.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">et money. free for mutual funds. some features require a paid subscription.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">platforms like scripbox have a hybrid model. regular plans are free. direct plans may require a fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">the total cost matters, not just the commission. a platform that charges no commission but has high account fees may not be the cheapest.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"features_beyond_transactions\"><\/span><b>features beyond transactions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">most platforms allow buying and selling. a few offer additional tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">goal planning. setting financial goals and tracking progress. kuvera and et money offer this.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tax harvesting. alerts to sell and rebuy within the \u20b91.25 lakh ltcg exemption limit. kuvera has this feature.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">family accounts. managing multiple family members under one login. kuvera offers this.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">portfolio analysis. checking allocation, xirr, and sector exposure. most platforms offer basic versions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">external portfolio import. tracking investments made outside the platform. useful for a consolidated view.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">beginner-friendly platforms like groww focus on simplicity. advanced platforms like zerodha offer more tools but have a steeper learning curve.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"platform_stability_and_trust\"><\/span><b>platform stability and trust<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">the platform holds transaction data. some hold units in demat form. others hold in soa format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">soa holdings are safer. units are held with the amc or registrar. the platform cannot access them without the investor&#8217;s instruction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">demat holdings are with the depository. cdsl or nsdl. the platform is the intermediary. the units belong to the investor. but moving them requires the platform&#8217;s cooperation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">the platform should be sebi-registered. sebi maintains a list of registered mutual funds. checking the sebi registration is a simple step before investing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"common_mistakes\"><\/span><b>common mistakes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">choosing regular plans. paying higher fees for the same fund. direct plans are available on most platforms. but the investor must select them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ignoring holding format. not checking whether units are in demat or soa. demat can create switching costs later.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">switching platforms without checking exit load. selling old units and buying new ones can trigger exit load and capital gains tax.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ignoring platform stability. platforms can change fee structures. soa holdings can be moved. demat holdings may be harder to move.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>1. what is the difference between direct and regular <a href=\"https:\/\/kuvera.in\/mutual-funds\/all\">mutual fund<\/a> plans?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">direct plans have lower expense ratios. no distributor commission. regular plans include commission in the expense ratio. the portfolio is identical. the return difference comes from fees.<\/span><\/p>\n<p><b>2. which platform is best for beginners?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">groww, paytm money, and kuvera are often recommended. simple interface. zero commission on direct plans. low or zero account fees.<\/span><\/p>\n<p><b>3. is it safe to invest through these platforms?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">yes, if the platform is sebi-registered. units are held with amcs or depositories, not with the platform. sebi registration provides oversight.<\/span><\/p>\n<p><b>4. can <a href=\"https:\/\/kuvera.in\/mutual-funds\/all\">mutual fund<\/a> units be moved from one platform to another?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">yes, if held in soa format. units can be moved without selling. if held in demat format, moving may require selling and repurchasing.<\/span><\/p>\n<p><b>5. what is tax harvesting on <a href=\"https:\/\/kuvera.in\/mutual-funds\/all\">mutual fund<\/a> platforms?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">tax harvesting is the practice of selling and repurchasing units to utilise the \u20b91.25 lakh ltcg exemption limit. this resets the cost base and reduces future tax liability.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mutual fund platforms have made investing simpler. fewer forms. faster onboarding. lower costs. but not all platforms work the same way. the choice affects returns, flexibility, and how investments are held. here is what to check before committing to a platform. direct plans vs regular plans. the cost difference. mutual funds have two versions of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":41,"featured_media":41586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[822],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What should I know before investing in top mutual funds through platforms? - Kuvera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What should I know before investing in top mutual funds through platforms? - Kuvera\" \/>\n<meta property=\"og:description\" content=\"mutual fund platforms have made investing simpler. fewer forms. faster onboarding. lower costs. but not all platforms work the same way. the choice affects returns, flexibility, and how investments are held. here is what to check before committing to a platform. direct plans vs regular plans. the cost difference. mutual funds have two versions of [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kuvera.in\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T14:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-14-2026-08_08_56-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kuvera Desk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:site\" content=\"@Kuvera_In\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kuvera Desk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What should I know before investing in top mutual funds through platforms? - Kuvera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/","og_locale":"en_US","og_type":"article","og_title":"What should I know before investing in top mutual funds through platforms? - Kuvera","og_description":"mutual fund platforms have made investing simpler. fewer forms. faster onboarding. lower costs. but not all platforms work the same way. the choice affects returns, flexibility, and how investments are held. here is what to check before committing to a platform. direct plans vs regular plans. the cost difference. mutual funds have two versions of [...]Read More...","og_url":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/","og_site_name":"Kuvera","article_publisher":"https:\/\/www.facebook.com\/kuvera.in","article_published_time":"2026-07-14T14:48:37+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-Jul-14-2026-08_08_56-PM.png","type":"image\/png"}],"author":"Kuvera Desk","twitter_card":"summary_large_image","twitter_creator":"@Kuvera_In","twitter_site":"@Kuvera_In","twitter_misc":{"Written by":"Kuvera Desk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#article","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/"},"author":{"name":"Kuvera Desk","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/5f6f28482f886bf4493352e26c69ea7e"},"headline":"What should I know before investing in top mutual funds through platforms?","datePublished":"2026-07-14T14:48:37+00:00","dateModified":"2026-07-14T14:48:37+00:00","mainEntityOfPage":{"@id":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/"},"wordCount":880,"commentCount":0,"publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"articleSection":["Mutual Funds"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/","url":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/","name":"What should I know before investing in top mutual funds through platforms? - Kuvera","isPartOf":{"@id":"https:\/\/kuvera.in\/blog\/#website"},"datePublished":"2026-07-14T14:48:37+00:00","dateModified":"2026-07-14T14:48:37+00:00","breadcrumb":{"@id":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuvera.in\/blog\/"},{"@type":"ListItem","position":2,"name":"What should I know before investing in top mutual funds through platforms?"}]},{"@type":"WebSite","@id":"https:\/\/kuvera.in\/blog\/#website","url":"https:\/\/kuvera.in\/blog\/","name":"Kuvera","description":"Wealth Management, Simplified","publisher":{"@id":"https:\/\/kuvera.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuvera.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kuvera.in\/blog\/#organization","name":"Kuvera","url":"https:\/\/kuvera.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","contentUrl":"https:\/\/kuvera.in\/blog\/wp-content\/uploads\/2022\/07\/cropped-cropped-kuvera-logo-dark-3.png","width":83,"height":13,"caption":"Kuvera"},"image":{"@id":"https:\/\/kuvera.in\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kuvera.in","https:\/\/twitter.com\/Kuvera_In","https:\/\/www.instagram.com\/kuvera.in","https:\/\/www.linkedin.com\/company-beta\/10456535\/"]},{"@type":"Person","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/5f6f28482f886bf4493352e26c69ea7e","name":"Kuvera Desk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuvera.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1027a6ea604d4476034a622d47bafcdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1027a6ea604d4476034a622d47bafcdc?s=96&d=mm&r=g","caption":"Kuvera Desk"},"url":"https:\/\/kuvera.in\/blog\/author\/rudrakasturi\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/41585"}],"collection":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/comments?post=41585"}],"version-history":[{"count":1,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/41585\/revisions"}],"predecessor-version":[{"id":41587,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/posts\/41585\/revisions\/41587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media\/41586"}],"wp:attachment":[{"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/media?parent=41585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/categories?post=41585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuvera.in\/blog\/wp-json\/wp\/v2\/tags?post=41585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}