{"id":42136,"date":"2026-08-08T21:00:36","date_gmt":"2026-08-08T15:30:36","guid":{"rendered":"https:\/\/kuvera.in\/blog\/?p=42136"},"modified":"2026-08-08T13:54:58","modified_gmt":"2026-08-08T08:24:58","slug":"what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2","status":"publish","type":"post","link":"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/","title":{"rendered":"What should I know before investing in top mutual funds through platforms ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a777dc34db2f\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a777dc34db2f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#direct_plans_vs_regular_plans_the_cost_difference\" title=\"direct plans vs regular plans. the cost difference\">direct plans vs regular plans. the cost difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#soa_vs_demat_how_units_are_held\" title=\"soa vs demat. how units are held\">soa vs demat. how units are held<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#platform_costs_free_is_not_always_free\" title=\"platform costs. free is not always free\">platform costs. free is not always free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#features_beyond_transactions\" title=\"features beyond transactions\">features beyond transactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#platform_stability_and_trust\" title=\"platform stability and trust\">platform stability and trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#common_mistakes\" title=\"common mistakes\">common mistakes<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/#frequently_asked_questions\" title=\"frequently asked questions\">frequently asked questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">mutual fund platforms have made investing simpler. fewer forms. faster onboarding. lower costs.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">but not all platforms work the same way. the choice affects returns, flexibility, and how investments are held.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">here is what to check before committing to a platform.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"direct_plans_vs_regular_plans_the_cost_difference\"><\/span><strong><span class=\"\">direct plans vs regular plans. the cost difference<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">mutual funds have two versions of the same scheme. direct plans. regular plans.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">direct plans have lower expense ratios. no distributor commission. more of the return stays invested\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">regular plans include a commission. paid to the distributor or platform. the expense ratio is higher. returns are lower over time\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">most platforms now offer direct plans. kuvera, groww, zerodha coin, paytm money, and et money all provide direct plans\u00a0<\/span><span class=\"\">. but some platforms still have regular plans as the default. the investor has to actively choose direct.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">the difference adds up. over 20 years, a 0.5% to 1% higher expense ratio can reduce the final corpus significantly\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"soa_vs_demat_how_units_are_held\"><\/span><strong><span class=\"\">soa vs demat. how units are held<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">mutual fund units can be held in two formats\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">soa (statement of account).<\/span><\/strong><span class=\"\">\u00a0units are held directly with the asset management company or registrar. no demat account needed. units can be transferred between platforms. maintaining an soa account is free\u00a0<\/span><span class=\"\">. soa also supports features like stp (systematic transfer plan) and swp (systematic withdrawal plan), which are not natively available in demat format\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">demat format.<\/span><\/strong><span class=\"\">\u00a0units are held in a demat account like stocks. the investor uses a specific platform to hold and transact. demat allows holding multiple asset classes in one account. a single nomination covers all assets. units can be pledged as collateral for margin loans\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">but there are tradeoffs. demat accounts may have annual maintenance charges and transaction costs\u00a0<\/span><span class=\"\">. demat currently does not support stp and swp standing instructions, though sebi has proposed enabling these features by 2027\u00a0<\/span><span class=\"\">. soa holdings offer more flexibility. investors can transact through multiple channels. demat redemptions must be made through the same broker\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">for most long-term investors, soa format remains more practical and cost-effective\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"platform_costs_free_is_not_always_free\"><\/span><strong><span class=\"\">platform costs. free is not always free<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">most platforms advertise zero commission on direct mutual funds. that is true.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">but some platforms have other charges\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">zerodha coin.<\/span><\/strong><span class=\"\">\u00a0free for mutual funds. but demat account maintenance charges may apply.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">groww.<\/span><\/strong><span class=\"\">\u00a0no account maintenance charges. free for mutual funds. demat is the default for new mutual fund purchases\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">paytm money.<\/span><\/strong><span class=\"\">\u00a0free. no demat required.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">kuvera.<\/span><\/strong><span class=\"\">\u00a0free. no demat required.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">the total cost matters, not just the commission. a platform that charges no commission but has high account fees may not be the cheapest.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"features_beyond_transactions\"><\/span><strong><span class=\"\">features beyond transactions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">most platforms allow buying and selling. a few offer additional tools\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">goal planning.<\/span><\/strong><span class=\"\">\u00a0setting financial goals and tracking progress. kuvera and et money offer this.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">tax harvesting.<\/span><\/strong><span class=\"\">\u00a0alerts to sell and rebuy within the \u20b91.25 lakh ltcg exemption limit. kuvera has this feature.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">family accounts.<\/span><\/strong><span class=\"\">\u00a0managing multiple family members under one login. kuvera offers this.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">portfolio analysis.<\/span><\/strong><span class=\"\">\u00a0checking allocation, xirr, and sector exposure. most platforms offer basic versions.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">external portfolio import.<\/span><\/strong><span class=\"\">\u00a0tracking investments made outside the platform. useful for a consolidated view\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">beginner-friendly platforms like groww focus on simplicity\u00a0<\/span><span class=\"\">. advanced platforms like zerodha offer more tools but have a steeper learning curve.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"platform_stability_and_trust\"><\/span><strong><span class=\"\">platform stability and trust<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">the platform holds transaction data. some hold units in demat form. others hold in soa format.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">soa holdings are safer.<\/span><\/strong><span class=\"\">\u00a0units are held with the amc or registrar. the platform cannot access them without the investor&#8217;s instruction. the investor can transact through multiple channels\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">demat holdings are with the depository.<\/span><\/strong><span class=\"\">\u00a0cdsl or nsdl. the platform is the intermediary. the units belong to the investor. but moving them requires the platform&#8217;s cooperation.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">the platform should be sebi-registered. most major platforms are\u00a0<\/span><span class=\"\">. but not all. checking the sebi registration is a simple step before investing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"common_mistakes\"><\/span><strong><span class=\"\">common mistakes<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">choosing regular plans.<\/span><\/strong><span class=\"\">\u00a0paying higher fees for the same fund. direct plans are available on most platforms. but the investor must select them\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">ignoring holding format.<\/span><\/strong><span class=\"\">\u00a0not checking whether units are in demat or soa. demat can create switching costs later\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">switching platforms without checking exit load.<\/span><\/strong><span class=\"\">\u00a0selling old units and buying new ones can trigger exit load and capital gains tax.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">ignoring platform stability.<\/span><\/strong><span class=\"\">\u00a0platforms can change fee structures. soa holdings can be moved. demat holdings may be harder to move\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"frequently_asked_questions\"><\/span><strong><span class=\"\">frequently asked questions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">1. what is the difference between direct and regular mutual fund plans?<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">direct plans have lower expense ratios. no distributor commission. regular plans include commission in the expense ratio. the portfolio is identical. the return difference comes from fees\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">2. which platform is best for beginners?<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">groww, paytm money, and kuvera are often recommended. simple interface. zero commission on direct plans. low or zero account fees\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">3. is it safe to invest through these platforms?<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">yes, if the platform is sebi-registered. units are held with amcs or depositories, not with the platform. sebi registration provides oversight\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">4. can mutual fund units be moved from one platform to another?<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">yes, if held in soa format. units can be moved without selling. if held in demat format, moving may require selling and repurchasing\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">5. what is tax harvesting on mutual fund platforms?<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">tax harvesting is the practice of selling and repurchasing units to utilise the \u20b91.25 lakh ltcg exemption limit. this resets the cost base and reduces future tax liability. some platforms offer this feature\u00a0<\/span><span class=\"\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mutual fund platforms have made investing simpler. fewer forms. faster onboarding. lower costs. but not all platforms work the same way. the choice affects returns, flexibility, and how investments are held. here is what to check before committing to a platform. direct plans vs regular plans. the cost difference mutual funds have two versions of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":41,"featured_media":42039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false},"categories":[99,822],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What should I know before investing in top mutual funds through platforms ? - Kuvera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvera.in\/blog\/what-should-i-know-before-investing-in-top-mutual-funds-through-platforms-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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