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Avid Technology, Inc. is a technology provider that powers the media and entertainment industry. The Company develops, markets, sells, and supports software and integrated solutions for video and audio content creation, management, and distribution. It provides an open platform for digital media, along with a set of software tools and workflow solutions.
Its solutions are used in production and post-production facilities; film studios; network, affiliate, independent and cable television stations; recording studios; live-sound performance venues; advertising agencies; government and educational institutions; corporate communications departments; and by independent video and audio creative professionals, as well as aspiring professionals. Its Creative Software Solutions includes its Media Composer, Pro Tools, and Sibelius tools, as well as Avid Link. Its Enterprise Software Solutions are built on the MediaCentral platform along with a suite of applications, modules, and services. .