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Braze, Inc. provides a customer engagement platform that enables customer-centric interactions between consumers and brands. Its platform enables brands to listen to their customers, understand them and act on that understanding in a way that is human and personal. Using its platform, brands ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
It offers a single, vertically integrated platform that encompasses data ingestion, classification, orchestration, personalization and action. Braze SDKs are software libraries that reside within its customers’ applications or websites, automatically manage data ingestion and deliver mobile and Web notifications, in-application/in-browser interstitial messages, and content cards. Braze REST API can be used to import or export data or to trigger workflows between Braze and brands’ existing technology stacks. .