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Live Nation Entertainment, Inc. is a live entertainment ticketing, sales, and marketing company. The Company is a producer of live music concerts. The Company operates through three segments: Concerts, Ticketing, and Sponsorship & Advertising. Concerts segment principally involves in the global promotion of live music events in the Company’s owned or operated venues and in rented third-party venues.
Ticketing segment is primarily an agency business that sells tickets for events on behalf of its clients and retains a portion of the service charge as its fee. Sponsorship & Advertising segment employs a sales force that creates and maintains relationships with sponsors through a combination of strategic, international, national and local opportunities that allow businesses to reach customers through its concert, festival, venue and ticketing assets, including advertising on its websites. .