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Lucid Group, Inc. is a technology company. The Company is focused on designing, developing, manufacturing electric vehicles (EV), EV powertrains and battery systems in-house using its own equipment and factories. It offers its own geographically distributed retail and service locations and through direct-to-consumer online and retail sales. It also boasts a product roadmap of future vehicle programs and technologies.
It focuses on in-house hardware and software innovation, vertical integration, and a clean-sheet approach to engineering and design led to the development of the Lucid Air. The Lucid Air is a luxury sedan that redefines both the luxury car segment and the EV space. The Lucid Air is manufactured at its greenfield EV manufacturing facility in Casa Grande, Arizona, Advanced Manufacturing Plant-1 (AMP-1). It owns and operates a vehicle service network comprised of service centers in metropolitan areas and a fleet of mobile service vehicles. .