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Qualtrics International Inc. provides experience management (XM) platform to design and manage customer, employee, product, and brand experiences. Its platform serves as a business operating system for experience management. The Qualtrics Experience Management Platform is a system of action that helps companies design and improve the experiences they provide to their many constituents across these four core experiences.
Its technology helps organizations find and keep customers, retain and engage employees, and improve their position in their product categories and talent markets. Its XM Platform helps organizations listen to their employees and customers, understand their feedback, and then take action in response. The Company sells subscriptions to its XM Platform and provides professional services primarily consisting of research services, implementation services and engineering services. Its professional services consist primarily of research services, through its DesignXM. .