SEMrush Holdings, Inc.

Semrush Holdings, Inc. is a provider of an online visibility management software-as-a-service (SaaS) platform. The Company’s platform enables companies globally to identify and reach the right audience for their content, in the right context, and through the right channels. The Company utilizes proprietary technology and machine learning capabilities to aggregate, cleanse, and analyze broad and deep datasets to derive differentiated insights and analytics for its customers to manage their online visibility.

Its ability to aggregate, crawl, and process massive data sets, including search engine, Website traffic, backlink, online advertising, panel, and social media data, combined with its ability to obtain data from its customers through application programming interfaces (APIs), enables its software to generate a comprehensive view of a company’s online visibility profile and identify the specific keywords, advertisements, third-party websites, and content that are driving traffic. .