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TKO Group Holdings, Inc. is a sports and entertainment company, which operates combat sports and sports entertainment brands. The Company monetizes its media and content properties through four principal activities: Media rights and content, Live events, Sponsorship and Consumer products licensing. The Company operates through two segments: Ultimate Fighting Championship (UFC) and World Wrestling Entertainment, Inc.
(WWE). The WWE segment is an integrated media organization and sports entertainment. The UFC segment principally consists of media rights fees associated with the distribution of its programming content; ticket sales and site fees associated with the business’s global live events; sponsorships; and consumer product licensing agreements for UFC-branded products. Its organizations reach more than one billion households in approximately 210 countries and territories, and it organizes more than 300 live events year-round, attracting more than two million fans. .