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TripAdvisor, Inc. is an online travel company. The Company leverages its brands, technology platforms, and capabilities to connect its global audience by offering content, travel guidance products and services, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Tripadvisor Core, Viator, and TheFork.
The Tripadvisor segment is an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. Viator is an online travel agency (OTA) focused on the needs of both travelers and operators with the supply of bookable experiences available to travelers. TheFork segment is an online marketplace that enables diners to discover and book online reservations and restaurants in countries. .