deepika padukone is not just a bollywood actor. she runs a family office. it is called ka enterprises. and through it, she has built a portfolio that spans food, beauty, mobility, appliances, luggage, pet care, and even space tech.
most people know her for films. but the money works differently. films pay the bills. investments build the wealth.
deepika Padukone’s net worth is estimated at ₹500 crore. her investment arm, ka enterprises, was set up in 2014 to back consumer-focused startups. the portfolio includes epigamia, bluetokai coffee, blusmart, atomberg, mokobara, supertails, and bellatrix aerospace. her own brand, 82°e, was launched in 2022. nykaa is now in talks to acquire a majority stake in it.
ka enterprises: the family office
deepika set up ka enterprises in 2014. it is registered under her and her father prakash padukone’s name.
the entity describes itself as looking for high-growth consumer and consumer-tech companies globally. but the actual portfolio shows a pattern. she backs brands that sit close to changing urban indian lifestyles.
better food. conscious beauty. smart homes. pet care. clean mobility. premium luggage.
the investments are not scattered randomly. they are concentrated in sectors where she has visibility and where her name adds value.
the startup portfolio: where the money goes
epigamia. the widely discussed bet. in 2019, deepika invested in drum foods international through ka enterprises. she also endorsed the greek yoghurt brand.
blue tokai coffee roasters. ka enterprises invested in 2023 as part of the company’s series b round. blue tokai had raised $30 million at a valuation of around ₹650 crore.
blusmart. one of the first investors in the electric mobility startup. the company is now going through insolvency proceedings.
atomberg technologies. the smart and energy-efficient fan maker. ka enterprises invested in its series b round in 2021.
supertails. the digital pet care platform. deepika participated in its $2.6 million funding round in 2021.
mokobara. the premium luggage brand. part of the ka enterprises portfolio.
bellatrix aerospace. the spacetech startup from iisc. deepika invested in 2019.
purplle. ka enterprises portfolio includes one unicorn. that is purplle, the beauty and cosmetics platform.
82°e: building her own brand
deepika launched 82°e in november 2022. it is a premium skincare brand. the products use ingredients like turmeric, ashwagandha, lotus, and gotu kola.
but the brand has struggled. revenue fell 30% to ₹14.7 crore in fy25 from ₹21.2 crore in fy24. losses narrowed to ₹12.3 crore from ₹23.5 crore.
the pricing was an issue. products cost between ₹1,200 and ₹3,500 for 50 ml vials. consumers did not pay a premium just because deepika’s name was on the label.
in april 2026, nykaa confirmed it was in talks to acquire a majority stake in 82°e. deepika may retain a minority stake. she has been nykaa’s global brand ambassador since september 2025.
real estate portfolio
deepika and ranveer singh own several properties.
| property | value |
|---|---|
| prabhadevi apartment (bought 2013) | ₹16 crore |
| bandra quadruplex (sagar resham, 11,266 sq ft) | ₹119 crore |
| worli 5-bhk (beaumonde towers) | ₹40 crore |
| alibaug bungalow | ₹22 crore |
the bandra quadruplex is the crown jewel. it sits near shah rukh khan’s mannat. the deal included 19 car parking lots. stamp duty alone was over ₹7 crore.
car collection
deepika’s garage includes an audi q7, audi 8l worth ₹1.18 crore, a mini convertible valued at ₹36.1 lakh, a mercedes-maybach s500, and a range rover vogue.
what investors can learn
build a family office. deepika did not just endorse brands. she invested capital. ka enterprises is the structure that holds it all.
invest in what is understood. her portfolio is heavy on consumer brands. food. beauty. lifestyle. these are sectors where she understands the customer.
be prepared for failures. blusmart is in insolvency. 82°e struggled. not every bet works.
own the brand. 82°e was her attempt to build something from scratch. it faced challenges. but she retained control until the nykaa talks.
frequently asked questions
1. what is ka enterprises?
ka enterprises is deepika padukone’s family office and investment entity. it was set up in 2014 to invest in consumer-focused startups.
2. what startups has deepika invested in?
epigamia, blue tokai, blusmart, atomberg, mokobara, supertails, bellatrix aerospace, and purplle, among others.
3. what is 82°e?
82°e is deepika’s skincare brand launched in 2022. nykaa is in talks to acquire a majority stake.
4. what properties does deepika own?
a prabhadevi apartment (₹16 crore), a bandra quadruplex (₹119 crore), a worli 5-bhk (₹40 crore), and an alibaug bungalow (₹22 crore).
