Personality assessment & investing 🤑


I think we all have our own personality,
unique and distinctive,

and at the same time,

I think that our own unique and distinctive personality blends
with the wind,
with the footsteps in the street,
with the noises around the corner, and
with the silence of memory,
which is the great producer of ghosts.

: Octavio Paz


In a recent weekly email I shared the 12 statements below and asked our users to read them carefully on how well they describe your personality.


You have a need for other people to like and admire you. 


You have a tendency to be critical of yourself. 


You have a great deal of unused capacity that you have not turned to your advantage. 


While you have some personality weaknesses you are generally able to compensate for them.


Disciplined and self-controlled on the outside, you tend to be worrisome and insecure on the inside. 


At times you have serious doubts as to whether you have made the right decision or done the right thing. 


You prefer a certain amount of change and variety and become dissatisfied when hemmed in by restrictions and limitations. 


You pride yourself as an independent thinker, and do not accept others’ statements without satisfactory proof. 


You have found it unwise to be too frank in revealing yourself to others. 


At times you are extroverted, affable, and sociable, while at other times you are introverted, wary, and reserved.


Some of your aspirations tend to be rather unrealistic. 


Security is one of your major goals in life.


We then asked our users to rate on a scale of 1 (not accurate) to 5 (very accurate), how well the above statements described them. We made no claims on why we thought the above would be a good description of them or if we have used any data to get to these statements. Also, everyone got the same list of statements above.





Guess what, ~65% of those who took the survey strongly believed (rate 4 or 5) that the above 12 statements are a good predictor of their “unique” personality.


What does this mean for us and how dos it make us more gullible as investor?  Continue reading Ch 2: The art of make believe to find out.




Happy investing,


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