Aniruddh: Happy Kuverian!

Aniruddh is a #Happy Kuverian. He is 27 years old and works as a Software Engineer in Pune. We spoke to Aniruddh about his experience with Kuvera, India’s most trusted Direct Plan Investment Platform.

Emphasis and links are ours.

Please tell us about yourself, where did you grow up and your story?

I grew up in Rajkot where I completed my schooling. After that, I moved to Ahmadabad where I pursued bachelors and masters in IT from LD College of Engineering. I’ve started my career as mobile application developer. Currently, I’m working as Senior Engineer at Netrix LLC at Pune.

What is your approach to financial planning?

I am scalper when it comes to investing. I use a mix of fundamental & technical analysis to buy shares and also takes derivative trades based on technical factors. I invest in Mutual Funds (with diversification) for wealth creation.

How did you learn about Kuvera?

I was looking for a transparent and easy way of investing in direct mutual funds. During my search, I found an answer on Quora about Kuvera.

How were you investing in Mutual Funds before? Did you know about Direct Plans before Kuvera?

Yes, I was well aware of Direct plans and earlier I was investing via Zerodha Coin. As I realized there is no point of holding mutual fund units in demat, I considered switching to physical form. Than I came to know that Coin is nothing but just a trap to attract investors by showing fake benefits of investing in Direct plan & holding Mutual fund units in demat form.

Why do you invest and why Mutual Funds?

My sole purpose is to make a living out of my investments. Mutual Funds are the best way to generate wealth over the course of years due to power of compounding. Also, some good mutual funds have been successful to beat returns of index which makes them a suitable way to get the most out of Equities .

What were the biggest problems that you have faced with investing and financial planning in India?

To be honest, transparency and honesty are missing in most of the financial service providers. Not all investors want to get services at zero cost, but if you are going to charge for something it’s better to mention it at first. What happens here either they will hide such information or find a concatenated way to impose it on investors. This makes the investor feel cheated. That is the main reason there are hundreds of brokers out there. Here, Kuvera stands out, which makes them my first choice for investing in Mutual Funds and goal planning.

Can you describe your experience with Kuvera?

It literally took 5 minutes to get started with Kuvera. They have large amount of information to clear all your doubts in one go. Their platform is clean and simple to use. In case of any query, you can reach out to the support team to get the satisfactory response every time (I’ve got it every time so far). In simple words, I can say Kuvera is best for investing in Direct mutual funds. I really appreciate Kuvera’s efforts and wish them to continue their good work.

What goals have you planned for?

I have planned to buy my dream home with Kuvera.

How did you choose which schemes to invest in? Will you recommend Kuvera to your friends and colleagues?

Following are the factors I review before investing in any scheme:
-Fund category and Fund manager
-Portfolio constituents
-Past performance compared to peer schemes
-Asset under management (AUM)
-Expense ratio

I have already recommended Kuvera to my friends & colleagues, and some of them have signed up too. I also recommend fellow readers to use Kuvera platform for hassle free investing.

Become a #HappyKuverian today

Invest through a platform that brings goal planning and investing to your fingertips. Visit to discover Direct Plans and start investing today.

#MutualFundSahiHai, #KuveraSabseSahiHai!

11 Responses

  • Satish Maini

    May 20, 2018 AT 16:09

    Can an NRI based in US invest thro’ Kuvera Platform ??
    Am looking options of Investment on Kuvera P/F.
    Pl let me know.

    • Gaurav Rastogi

      May 24, 2018 AT 07:49

      Yes, NRI’s can invest through Kuvera.

  • Ravindra yadav

    August 7, 2018 AT 18:05

    how does kuvera make money when people invest in direct funds through them. I am investing in regular fund but now looking forward to switch to direct

    • Gaurav Rastogi

      August 8, 2018 AT 04:11

      Hello Ravindra, from our FAQ – “We thank you for your concern about our financial well being. We generate revenues through B2B services and market data analytics. We will add value-added investment products like PMS and AIF strategies in time and for this, we will charge users who wish to avail of these services. Financial goal planning and Mutual Fund investing, though, will always remain free for you to use.”

      The steps to move to Kuvera and switch to Direct are –

      1/ Import your existing units to Kuvera so you can track them here

      Setup an account with Kuvera and complete KYC check and bank account setup.
      After logging in, please follow the steps in the Import Portfolio tab. Do read the “Import Portfolio” FAQ at the bottom of the page as well.

      We read and process your Consolidated Account Statement in real time and you can start placing orders in the same folios as your current regular and Direct plans immediately.

      2/ Move your SIPs from current platform to Kuvera

      Set Mandate amount in your profile and complete the mandate setup process. You will need an active mandate to be able to place SIP order.
      START your direct plan SIPs on Kuvera in the same folio as your current plans and then STOP your SIPs with other platforms. Ps: if your regular plan platform does not agree to stop your SIPs (saying you need minimum months etc etc), read this –

      3/ Switch your Regular plan units to Direct plan units – there are 3 ways that Kuvera makes it easy to switch from Regular plan units to Direct plan units. You can read in detail about them here –

  • Daksh

    September 8, 2018 AT 13:28

    Will you be charging fees once the investment reaches 1lac?

    • Gaurav Rastogi

      September 11, 2018 AT 02:16

      Not at all Dr Daksh. We do not charge any fees regardless of your portfolio size.

  • Kanhaiya Kumar jee

    January 14, 2019 AT 05:20

    I will be joining it

  • A Ashok

    April 18, 2019 AT 05:08

    Pls provide goal planners in which we can add our choice of funds too.

    • Gaurav Rastogi

      April 22, 2019 AT 01:38

      Dear Ashok, once you have added your goals, go ahead and invest in funds of your choice. We will auto-map your selected funds to your goals. If you want to do custom mapping, then use the “Tag Goals” feature to map schemes to specific goals as you see fit.

  • Nishi kant

    September 14, 2019 AT 07:06

    Please share your help line number.

    • Gaurav Rastogi

      September 14, 2019 AT 10:44

      Hello Nishi, pls email with your queries and we will respond quickly.