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Apple is one of the big names in technology and one of the most well-known tech businesses of all time for good reason. Since its early days operating out of a home garage, the company has been an inventive pioneer of consumer technologies, from the most recent iPhone to the first Apple computer. The two founders, Steve Jobs and Steve Wozniak got to know one another through a friend. It turned out to be a chance encounter that would forever alter the course of modern technology. The initial Apple I computer prototype, which featured a huge monitor and a keyboard, was made by Steve Wozniak. This device was the first to resemble the modern computer that we use today. When Jobs first viewed the prototype, he immediately saw its potential. On April 1, 1976, the two of them co-founded Apple Computers Inc.

Apple provides a wide range of consumer technology. The iPhone, iPad, Macbook, and Apple Watch are some of its best-selling goods. Apple employs around 147,000 people in a variety of divisions, including retail, hardware, software services, machine learning and artificial intelligence, support and service, design, and more. Apple also provides services such as Apple TV, which debuted in 2019, and Apple Music, which debuted in June 2015. Wolfwalkers for Best Animated Feature and Greyhound for Best Sound were among Apple TV’s two films that were nominated for Academy Awards in 2021. Additionally, Apple offers goods and services that are specially chosen for government, business, healthcare, and education. Prior to his passing in 2011, Steve Jobs stepped down from his position as CEO, and Tim Cook assumed control. Apple is one of the biggest technology businesses in the world and a prominent member of the Fortune 500. Its product line is constantly expanding.

Apple is both technologically and commercially savvy. Throughout its history, Apple has made a number of large investments and acquisitions. Just to mention a few, it bought NeXT Computer in 1996, Beats Electronics in 2014, Shazam in 2017, and Texture in 2018. The capacity of the company to invest in businesses that have significantly enhanced its portfolio of technology fuels its desire to innovate.

Commercial success

Jobs knew that for the company to develop, it would need professional management and significant capital. He convinced Michael Markkula, a wealthy former Intel employee who became Apple’s largest shareholder and a key member of the company’s board of directors, to invest. He also convinced Regis McKenna, a well-known public relations expert in the semiconductor industry, to represent the business. The business took off right away, especially after Wozniak developed a disc controller that made it possible to add a cheap floppy disc drive, which made information storage and retrieval quick and reliable. The Apple II was the computer of choice for hundreds of aspiring programmers since it had enough space for data storage. The first personal computer spreadsheet, VisiCalc, was released in 1979 by two Bostonians, Dan Bricklin and Bob Frankston. This invention would eventually come to be characterized as a “killer app” (application): a piece of software that is so valuable that it drives hardware sales.

Primary educational institutions were another significant early market for the Apple II, while VisiCalc helped to open up the small-business and consumer markets. Apple maintained a strong presence among educational institutions through a mix of aggressive pricing and contributions (as well as the absence of any early competitors), which helped to sustain its platform’s dominance of primary-school software well into the 1990s.

Macintosh And the First Affordable GUI

With a sophisticated new generation of computers that would be noticeably simpler to operate, Apple had its own strategy for regaining the upper hand. Jobs had brought a group of engineers to the Palo Alto (California) Research Center (PARC) of the Xerox Corporation in 1979 to see the advancements produced there. They were then shown the first working graphical user interface (GUI), complete with on-screen windows, a mouse for pointing, and the usage of icons (or images) in place of the cumbersome protocols demanded by all other computers. These concepts were swiftly adopted by Apple into two new machines: the less expensive Macintosh, which debuted in 1984, and the Lisa, which was introduced in 1983. The later project was taken over by Jobs himself, who insisted that the computer should be “insanely wonderful” rather than just great. The outcome was a revelation that fit nicely with the unorthodox, science-fiction-inspired television commercial that debuted the Macintosh during the broadcast of the 1984 Super Bowl—a $2,500 computer that had never been heard of before.

Desktop Publishing Revolution

Despite the media’s enthusiastic response, Macintosh initially underperformed Apple’s projections. Critics criticised the Mac for lacking necessary features like cursor keys and a colour display, as well as having insufficient memory and storage. (Many doubters also questioned whether adults would ever want to use a device that relied on the GUI, decrying it as “toylike” and a waste of computing power.) Jobs was fired from the firm in September 1985 by its CEO, John Sculley, as a result of the underwhelming sales results. To become a teacher, Wozniak quit Apple in February 1985. Apple steadily enhanced the device under Sculley. However, Apple’s 1985 release of a cost-effective laser printer and PageMaker, Aldus Corporation’s first “killer app,” preserved the Mac during those early years. The desktop publishing revolution was started by these two innovations taken together. Without having to use pricey lithographic methods, small businesses and print shops could at last create brochures, booklets, and letters that looked professional. The publishing and graphic arts sectors immediately emerged as Mac’s most significant markets.

Another advancement was a database program called HyperCard that Apple started including for free with every Macintosh in 1987. This application, created by Bill Atkinson, was used by many teachers to organize multimedia components for classroom presentations using a method called hyperlinking—an idea that predated the HTML (hypertext markup language) foundations of the World Wide Web.

Apple litigates while PCs innovate

Apple was experiencing its “golden era” at the time; its annual sales of computers exceeded a million, and the company’s revenues were close to $10 billion. Nevertheless, despite the fact that its products were technologically superior, Apple’s earnings covered up the reality that its share of the market was declining. The outdated Apple II series had to be kept in production until 1993 due to Mac’s incompatibility with Apple II software, a defect that was first overlooked and thus hampered educational sales. Because the corporation opposed game creation out of concern that the Mac would not be regarded seriously in the corporate sphere, consumer sales dropped. Additionally, Windows, Microsoft’s own graphical operating system, was released after an unsuccessful attempt to reach an agreement to commercialize the Mac OS on the Intel chip. Fewer customers were ready to pay the premiums that Apple had been able to collect due to its reputation for quality as Windows versions improved and competition among PC makers led to increased innovation and cheaper prices.

The Return Of Jobs: iMac, iPod, iTunes, iPhone, and iPad

Apple cut its operating costs and put back in place quality controls, but at the time, not many people who bought new computers chose Macs over Windows-based ones, and the company’s finances were in bad shape. Apple acquired NeXT Software, Inc., the business founded by Steve Jobs after his departure in 1985, in December 1996 in order to obtain a replacement for the outdated operating system for the Mac following the failure of CHRP and the company’s lengthy inability to build one internally. Jobs was kept on as the CEO’s advisor, but he quickly lost interest and sold all but one share of the Apple stock he had acquired from the sale of NeXT. The board of directors hired a surprising interim successor, Jobs, who was for the first time the indisputable CEO of the business he cofounded, in mid-1997, after Apple failed to become profitable under Amelio and its global market share decreased to about 3%.

Jobs started working on reviving the business. He swiftly announced a partnership with former rival Microsoft, put an end to a feeble (and money-draining) programme to licence the Mac OS, streamlined the company’s confusing product line to concentrate on its traditional markets of consumers, publishing, and education, and helped oversee the introduction of more reasonably priced computers, including the eye-catching all-in-one iMac.

Prior to the release of the iMac in 1998, every Mac had a unique read-only memory (ROM) chip that housed a portion of Apple’s operating system and allowed the Mac OS to only function on specific devices. The new machine, which was partially based on the abandoned CHRP design and included PC-standard memory and a peripheral interface, represented a continuation of Apple’s move away from proprietary standards for hardware. The iMac was created with high-speed networking features built in to boost Apple’s consumer and educational market sales.

Apple’s U.S. market share increased thanks to the iMac from a historic low of 2.6 % in December 1997 to around 13.5 % in August 1998, making it the best-selling Mac of all time. Furthermore, Apple enjoyed its first successful fiscal year since 1995 in 1998.

The touch-screen iPhone, a cell phone with the ability to play MP3s and videos and access the Internet, was unveiled by Apple in 2007. The original models couldn’t be used on third-generation (3G) wireless networks because they were only compatible with AT&T’s wireless service. With the introduction of the iPhone 3G, or iPhone 2.0, in 2008, which also supported the global positioning system (GPS), Apple addressed the latter constraint (GPS). The updated iPhone had capabilities aimed at business users, just like other “smartphones” like the BlackBerry from the Canadian company Research in Motion. In particular, if a unit was lost, the stored memory could be “wiped” remotely. Similar to the first iPhone, the new iPhone 3G sold one million devices in the first three days of release due to extremely strong demand. Apple launched the App Store the same year, allowing iPhone users to buy apps. By the time Apple debuted the iPhone 3G S on June 19, 2009, which also sold one million units in the first three days after going on sale, the company owned approximately 20% of the smartphone market (compared with about 55 % for the BlackBerry line of smartphones). The iPhone 3G S comes with a new operating system, the iPhone OS 3.0, in addition to hardware updates such as a three-megapixel digital camera that can capture digital films and an integrated digital compass (capable of interacting with various mapping apps). The new system supported peer-to-peer (P2P) electronic gameplay with other iPhone users using Wi-Fi Internet connections as well as voice-activated controls. In order to compete with the Nintendo Company’s DS and the Sony Corporation’s PSP in the portable gaming industry, Apple included the latter feature. The iPhone may be used to read e-books or electronic books. Online bookstores like the iTunes Store and Amazon.com sell electronic books in formats that are compatible with the iPhone.

Apple Reports Fourth Quarter Results

Apple released its financial results for the fourth quarter of its financial year 2022, which ended on September 24, 2022. The company reported quarterly earnings per diluted share of $1.29, up 4% over the previous year, and a record quarterly revenue for the September quarter of $90.1 billion, up 8% year over year. Annual revenue increased by 8% to $394.3 billion, while yearly earnings per diluted share increased by 9% to $6.11.

“This quarter’s results reflect Apple’s commitment to our customers, to the pursuit of innovation, and to leaving the world better than we found it,” said Tim Cook, Apple’s CEO.

During the quarter, the company generated over $24 billion in operational cash flow and gave back over $29 billion to our shareholders, continuing to invest in our long-term growth objectives. The active installed base of devices reached a new all-time high because of the power of its ecosystem, outstanding customer loyalty, and record sales. With sales increasing by over $28 billion and operating cash flow increasing by $18 billion compared to last year, this quarter marked the end of another record-breaking year for Apple.

The board of directors of Apple has decided to pay out a cash dividend of $0.23 per common share of the company. Shareholders with records as of the close of business on November 7, 2022, will receive the dividend on November 10, 2022.

In a call with investors, Apple stated that year-over-year sales growth in the December quarter will be lower than the 8% revenue increase in the September quarter. With $42.6 billion in sales, up 9.7% from the prior year, the iPhone, which continues to provide about half of the company’s overall income, continued to grow in popularity.

At $90.1 billion, total sales were up 8% over the previous year, setting a record for the period from July to September. A record-breaking $20.7 billion was earned in net profits during the quarter. Analyst expectations were exceeded in terms of overall revenue, iPhone sales, and net profits.

Frequently Asked Questions (FAQs) On Apple Inc

What is Apple Inc’s share price?

Apple Inc.’s share price is USD 138.88 as of 4th November 2022.

What are the 52-week highs and lows of Apple Inc?

As on 4th November 2022:

- 52-wk high USD 182.94
- 52-wk low USD 129.04

What is the market cap of Apple Inc?

The market cap of Apple Inc. is 2.21LCr as of 4th November 2022.

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