There is a famous Hindi idiom which goes: Behti Ganga mein haath dona. Its English equivalent would be something like: Make hay while the sun shines, although it doesn’t sound as earthy or rustic as the Hindi one.
Anyway, we aren’t here for language lessons. We are here to bring to you, the readers, some interesting nuggets about what goes on in the markets. And who better to do that than the stock market regulator SEBI itself.
This week, like several times over the past couple of years when the markets had been touching record highs or hovering near peaks, SEBI unearthed something peculiar—a company whose stock price defied common sense.
That company is Elitecon International Ltd, a maker of cigarettes, tobacco products and FMCG items.
At first glance, this is not the sort of company that usually commands attention. Founded in the late 1980s and largely dormant on the market for years. In fact, for over four years, trading activity was barely visible. Until 2024, when markets were hitting new highs almost every month.
In an 82-page interim order this week, SEBI revealed how the company was involved in what looks like a classic pump-and-dump operation.
Elitecon’s stock began moving in August 2024. In the early stretch, the price jumped more than 20-fold, from around Rs 11 to above Rs 260, with very little liquidity to justify it. And then it rose some more, touching a high of Rs 629.55 apiece in June 2025. That’s a jump of 57 times, or 5,600%, in barely 10 months.
Now, markets are always willing to suspend disbelief if there is a good enough story. The question here is whether the story followed the price.
Because behind the scenes, something else was changing. Elitecon’s share capital expanded rapidly. Between March 2019 and December 2025, the number of outstanding shares rose by 1,508 times from 10.60 lakh to 159.85 crore, thanks to preferential allotments and warrant conversions. After the June 2025, it even underwent a 1:10 stock split. And then the stock resumed its upward march—from Rs 55-60 apiece that month to touching Rs 422 by August.
This isn’t all. The number of public shareholders jumps from a few hundred to more than 60,000 in the span of a year. Lock-ins unwind. Float increases. Liquidity appears, almost as if it had been planned that way.
Around the same time something else was happening, too. The company’s revenue climbed 27 times, to Rs 2,192.09 crore in July-September 2025 from a year earlier and net profit soared 13 times to Rs 117.20 crore. It signed a deal to acquire a company, but then failed to disclose that the acquisition wasn’t completed. It got a multi-million-dollar contract from a UAE firm that had nothing to do with tobacco products. And it got a GST notice it didn’t reveal.
SEBI’s interim reading is that this was not coincidence.
The order spends considerable time tracing connections. Off-market transfers, fund flows, and recurring linkages between people and entities that keep selling shares. As liquidity increased, so did stock prices. As prices climbed, promoter-linked entities reduced holdings and public participation increased.
Overall, the story begins to resemble less a market process and more a carefully sequenced set of events.
Then comes the part that reads almost like on-ground reporting. SEBI officials visited the company’s factory. What they found was not quite what the numbers suggested. Machinery was present, but idle. Equipment was old. Power consumption didn’t align with the surge in output being reported. Even product samples raised questions about quality.
Put together, SEBI’s initial view is that price may not have been a simple reflection of fundamentals. Instead, it sees artificial support, enabled by capital structure changes and a carefully managed flow of information.
SEBI has impounded over Rs 51 crore from Elitecon and its promoters. It also barred them from accessing the securities market until further orders; and froze their bank and demat accounts.
To be sure, this is not a final verdict. But it still offers a useful reminder. Market stories are rarely written overnight. They are assembled. A fundraise here, a disclosure there, a rise in price that looks like validation. By the time the pattern becomes obvious, the cycle is often complete. And many unsuspecting investors are left hanging.
Year in, Year out
While Elitecon’s stock has had a rather exciting year, the broader stock market hasn’t had a dull year either.
The financial year 2025-26 began with a relatively clean expectation that inflation would ease, rate cuts would follow and growth would hold. The markets appeared aligned to that path. By the end of the year, that alignment had frayed. Across assets, outcomes diverged from what that starting assumption would have implied.
Consider this: India’s stock market benchmarks had fallen 10-11% in the first three months of 2025 with the Sensex falling to 71,425 points in early April, before it started its ascent and climbed a new peak at the end of the year. The first three months of 2026 have been equally brutal and the benchmarks are back near those levels. There is a common factor in the two periods—Donald Trump. While the US president had unleashed a trade war last year, he has launched an actual bombs-and-missiles-type war on Iran this year, sending global markets and economies into a tailspin.
Overall, the Nifty 50 fell 5.1% in FY26 and the Sensex slid 7.1% after dropping 11% each in March alone. This is their worst performance since 2019-20, when the Covid pandemic emerged.
Foreign portfolio investors offloaded $19.69 billion worth of Indian stocks in the fiscal year—the highest ever. IT stocks bore the brunt of the downturn and sank 21%, weighed down also by concerns about artificial intelligence-led disruption. TCS, Wipro and Infosys were among the worst Nifty 50 performers during FY26.
The rupee plunged 11% in FY26, falling below 95 to the dollar for the first time in its worst year since 2011-12.
Meanwhile, Indian bonds tumbled in FY26, snapping a two-year rising streak, as the Middle East war pushed oil prices higher. The yield on the 10-year benchmark government bond crossed 7% this week, after rising 37 basis points in March and 45 bps for the full fiscal year. This is the first and the biggest rise since 2022-23.
What’s FY27 has in store for the markets and the economy? Well, we are not clairvoyants. But if the Middle East war drags on, crude prices will remain high. That will tighten supplies of everything from petrol and LPG cylinders to plastic products and fertilisers, pushing inflation higher and pulling economic growth lower. So, brace for a turbulent ride.
Battle it Out
Moving on to corporate developments, two of India’s biggest conglomerates are battling it out for another large group that has gone under. At stake is a sprawling empire that spans multiple businesses, including cement factories, power plants, real estate, and India’s only Formula One track in Greater Noida.
Mining and metals billionaire Anil Agarwal’s Vedanta this week approached the Supreme Court contesting fellow billionaire Gautam Adani-led Adani Group’s winning bid for Jaiprakash Associates Ltd.
Jaiprakash’s lenders had cleared Adani’s insolvency resolution plan, valued at roughly Rs 14,535 crore, late last year. The National Company Law Tribunal approved it last month. Vedanta has now challenged the decision saying the lenders and the tribunal erred by rejecting its higher bid of almost Rs 18,000 crore.
Adani’s proposal reportedly offered higher upfront cash and a faster repayment schedule—around 18-24 months—compared with a longer payout horizon under Vedanta’s plan.
For creditors, who would anyway be taking a big haircut considering Jaiprakash’s debt of over Rs 50,000 crore, the timing and visibility of recovery appear to have outweighed the headline difference in value.
That choice is now being tested in the Supreme Court, with Vedanta questioning both the evaluation process and whether its offer received adequate consideration.
Put simply, Vedanta is arguing that, in insolvency resolution, the assumption is straightforward: the highest bid should win. Value is expected to guide outcomes. But that assumption hasn’t held up in this case.
The legal battle now sits on top of a structural question: What exactly are creditors optimising for – higher value or certainty and speed of recovery?
In this case, a higher bid did not win. A faster, more certain recovery did. Whether that becomes the dominant principle or remains case-specific will shape how future bids for stressed assets are structured and evaluated.
Bankruptcy Overhaul
While Vedanta and Adani are fighting it out over a bankrupt company, the Indian government this week sought to overhaul the bankruptcy law itself with parliament passing the Insolvency and Bankruptcy Code (Amendment) Bill 2025.
The original assumption behind the Insolvency and Bankruptcy Code (IBC) of 2016 was clear: take control away from existing management, run a time-bound process and maximise recovery for creditors. The IBC enabled recoveries of over Rs 4 trillion and strengthened bank balance sheets. But it also ran into persistent delays, litigation, and value erosion.
What makes matters worse is the huge case backlog. More than 30,000 cases are pending with various benches of the NCLT. By some estimates, it would take a decade for the NCLT to rule on those cases.
The new law outlines three major changes that seek to fix some of these problems.
One, it allows financial creditors holding at least 51% of a company’s debt to start the insolvency resolution process themselves instead of waiting for the NCLT to admit their petition against the defaulter.
Two, it proposes a 30-day window for the NCLT to approve or reject final resolution plans and a 180-day deadline for liquidation. Currently, the law mandates a 330-day timeline to complete the resolution process but there is no firm deadline for the NCLT to approve or reject those plans or for liquidation to be completed.
Three, existing management can remain in place during restructuring, with oversight from creditors. That marks a departure from the earlier model where control shifted away from promoters when the company entered insolvency.
Essentially, the amendments suggest a recalibration of the entire insolvency resolution approach. The logic is evident. Quick recovery is important, both for the creditors and the businesses, and any delays jeopardize that effort.
Also, in complex businesses, continuity can matter as much as control. Allowing management to stay involved may reduce disruption, preserve operational value and speed up resolution – provided creditor oversight remains effective.
Other changes follow the same direction. Faster admission and approval timelines, penalties for misuse, and greater disclosure requirements aim to address delays that have slowed the process.
At the same time, the “clean slate” principle has been reinforced, with assurances that licences and critical permits will continue during insolvency and that past liabilities will not carry forward once a resolution plan is approved.
Together, these changes attempt to make outcomes faster and more predictable. What remains uncertain is whether these amendments can address the prevailing problems. Or even create new problems that we can’t yet anticipate!
Market wrap
India’s stock markets slipped in the holiday-shortened week as the war in the Middle East dragged on. The Nifty 50 fell 0.5% and the Sensex lost 0.4% for the week, which had only three sessions. Stock markets were closed for Mahavir Jayanti on Wednesday and for Good Friday.
In the broader market, small-cap stocks rose 0.2% while mid-caps slipped 0.8%. As many as 12 of the 16 major sectors fell this week, led by banks and drugmakers.
State-run oil producer ONGC was the top performer, climbing over 6% as crude prices remained above $100 a barrel. High metals prices boosted Hindalco’s stock by more than 5% this week.
IT stocks ended higher, thanks to a weak rupee that helps exporters. Wipro, TCS, Infosys, Tech Mahindra and HCL Tech all closed in the green. Tata Group companies Trent and Titan were among the other gainers.
Financial services companies were among the biggest losers. HDFC Life sank over 7% while Shriram Finance and Bajaj Finance slipped over 6% each. Index heavyweight HDFC Bank fell 4% while ICICI Bank, Kotak Mahindra Bank and SBI dropped over 3% each.
Dr Reddy’s Labs and Sun Pharma lost 5-6% each on reports the Trump administration may impose tariffs on pharma companies that have not lowered prices in the US.
Heavyweight Reliance Industries, Tata Motors Passenger Vehicles, Eicher, NTPC and UltraTech were among the other key stocks that ended in the red.
Other Headlines
- OpenAI raises $122 billion in funding round at $852 billion valuation
- Elon Musk’s SpaceX confidentially files for IPO
- Novo Nordisk cuts prices of diabetes and weight-loss drugs Ozempic, Wegovy in India by 36-48%
- Wipro names insider Nagendra Bandaru as CEO of newly created AI segment
- IndiGo names International Air Transport Association head Willie Walsh as new CEO
- XED Executive Development, India’s first GIFT City IPO, withdraws issue after weak demand
- Coal India unit Central Mine Planning & Design Institute falls in stock market debut
- Zetwerk files confidentially for IPO, may target up to $4 billion valuation
- Furniture rental firm Rentomojo files for IPO; to raise Rs 150 crore in fresh issue
- Unilever to merge global food business with US spice maker McCormick; India not part of deal
- Nxtra Data raises $1 billion from parent Bharti Airtel, Alpha Wave, Carlyle, and Anchorage Capital
- Packaging company EPL Ltd to merge with Thai firm Indorama’s Indovida in $2-billion deal
- Govt grants customs duty relief for SEZ goods sold domestically for FY27
- Govt eases rules for state-run firms BHEL, SAIL to buy critical equipment from China
- Govt approves Rs 7,104 crore in projects for electronic component manufacturing
That’s all for this week. Until next week, happy investing!
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